Well it seems like they have already chosen the name and created the covers and artwork that uses that name but I still think that there's a good chance that they will change the name of the game if we make a big enough stink about it.
After all, it is only now that they have gone public with it and they may be taken aback by our reaction to the name, so much so that they may even change it.
Somebody has got to look over at the resume of the guy who came up with that name. It was probably a suit from marketing than one of the game designers.