Well, I might as well ask for some advice.

[jmucchiello]

That sounds pretty chicken-or-eggy to me.

You never have customers until your product is out. By then, it's too late.

Perhaps. But how do you explain his failure otherwise? Gamers often say, I'd buy that in a second. Put the book in front of them and you may be waiting a long second.

Ultimately, this is why business is risky. You have to just go for it eventually. But never confuse gamers with customers until they've actually bought something. Just because a gamer calls something kewl when he hears about it doesn't mean he'll spend real cash on it when it's available.