What do you look for in a Publisher's website?

  1. Contact Info: This is the most important information that you can put on your web site & it should be dead easy to find. A big link on the first page that says "contact" works pretty well.
  2. Product Info: There's a good chance I've already seen an ad for your product through another venue & am interested. Your web site isn't the place to simply repeat a pithy sales line. Your web site is the place to provide the kind of in-depth pre-sales information there wasn't a venue for before.
  3. Errata & Enhancements
  4. Forum
  5. The site should be simple, compatible, & non-flashy.
 

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Upcoming releases. That is the only reason I ever go to a publishers site. Too many places do not list the new/ upcoming releases or make them hard to find.
 

Porn, mostly. Hot elf-chick action.


ahem.


Seriously? Several things.
  • Clean design and ease of Navigation
  • Errata, if need be
  • A Product Guide
  • A discussion board or FAQ
  • Previews of upcoming products

For example, Wotc is in the middle. I liked their old site design more, for ease of navigation. The content and extras are great, but I don't go there with stunning frequency. Monte Cook's site is better. SImple navigation, quick access to the latest product descriptions and quick access to either errata or Monte himself. Green Ronin is great, but their navigation is clumsy, at times.
 
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Thanks for the feedback guys. All very sound advice.

What I'm looking for now is some feedback specific to our websites. We're giving out free copies of Legends of Avadnu to those who participate. If your interested, check out this thread.

Thanks!
 

Articles about running adventures or using the product are good, as well as maybe a new villain now and again, maybe some maps and things like that. What many sites do which is great is a design of the character sheet with the company logo on it.
 



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