I did some research, with some help here, and figured the closest thing to being a "reporter" or "journalist" then were scribes aka scriveners.
It just so happens I looked up scribe on Wikipedia and it stated the true roots of journalists and authors (along with accountants and lawyers, but mostly journalists and authors it said) were the scribes/scriveners.
I've explained to my player (my wife, she's a journalism major) about how playing such a role in such a setting and society means. We've managed to figure it out. Her character took max ranks in Bluff, Diplomacy, Knowledge (local), Sense Motive and Profession (scribe). She has an employer who hires her to gather correct information and return it, then write it and present it to the public for a fee.
Her major problem is thinking too modern, and not enough medieval fantasy. In case you're all wondering, the setting is in Forgotten Realms and her Urban Druid is based in Waterdeep. I remember reading in
City of Splendors: Waterdeep that they sort of have a "newspaper" outlet in the city. I have to scan through the book to find it, but I distinctly remembering finding it in there because it was something very modern and not expected (but with a place like Waterdeep, it was bound to happen).
Now she has a goal for her character. Since Waterdeep has no official sage's guild, her character will now plan to start one and form it into a "news" business for the city of Waterdeep.