Staffan said:
There is a difference though between "making a profit" and "making a huge profit". From reading between the lines, it seems that the books are making a decent profit, but not a big enough one for the bean-counters. E.g., let's say the bean-counters say "Here's $10,000. Make a book that will make us $18,000." When the book is done and has sold for a while, the bean-counters say "Hey, that book only made us $15,000! Now, this is a serious failure!" - forgetting that it did give them a profit of $5,000 which is nothing to sneeze at. Numbers pulled from thin air, but the principle is the thing here.
It's poor bean-counter thinking, to be sure. That's why I don't like bean-counters.WizarDru said:Except that this is poor business thinking.
The overhead should have been included in the budget from the start - otherwise the book isn't really showing a profit.An individual book turning a profit is only part of the larger picture. Costs ranging from the office lease, computer software and photocopy toner all have to be paid....and these are directly calculated into the slim profit you discuss.
Staffan said:But this is one reason I think D&D would be better off with a smaller company than Hasbro. Hasbro is just *too* big to bother with niche products like D&D, and don't really understand the corebook/supplement thing going on. This then leads to the high-ups looking at the numbers for the PHB, thinking "This one seems to be selling well," and setting profit targets for other books based on that one's performance.