There is a relatively common advertising product you see in big stores- a stand-in.
Essentially, a stand-in is a placeholder of sorts that advertises the availability of a product in stock or soon to be stocked, and tells you how to get it- usually by directing you to where in the store the product is being held for distribution & purchase.
They're used for all kinds of products, especially small ones that are fairly small (and thus, easy to steal) and of relatively uniform quality (IOW, something that is mass produced like a CD player, rather than something having unique qualities, like a diamond ring). They also get used for advertising certain products, like those with tie-ins to projected blockbuster movies.
In this case, assuming that it is true that this product was intended primarily for the book trade (say, Barnes & Noble, Borders, Books-A-Million, etc.) rather than game stores, and they wanted to make the existence and availability of the dice to new/inexperienced players browsing in such stores, a stand-in would have been perfect and immensely less wasteful.
Such a stand-in could be of the same size and shape as the dice box, but it would be little more than a box-top with attractive art & language on the front- "Get a set of dice and carry bag to go with your Dungeons & Dragons purchase- only $10.95 at our register! " or some such. The dice and bags could be packaged in little more than a shipping box full of bags of dice.
Less ink. Less cardboard. Less waste. By orders of magnitude.
And the thing is, its not like this would be something new for any of the chains in question- they
all use them.
This totally destroys my hate for those little plastic boxes. Thanks!
You're welcome, but I wish I could claim it was my own thought. Actually, a buddy of mine was the first person I ever saw do that. Credit where credit is due.