The Shaman said:I saw a D&D-themed edition of Clue the other day.
While stuff like this reinforces the brand I'm not sure that it turns people on to RPGs
But I think reinforcing the brand is something that needs to happen in order for the next gen to even bother. I mean, the kid that remembers the jolly good times he had playing the D&D Board Game and the fun of watching the Cartoon network D&D:The Animated Series is certainly going to be more likely to pick up a few polyhedrons than a kid whose only exposure is [the Simpsons'] Comic Book Guy in his "Kiss the Dungeon Master" T-shirt.
That said, brand recognition only goes so far and since we are here, dreading the decline of our favorite hobby, we have to do soemthing about it. Go out and spread the word!
(Or, you know, teach your brothers kids to play.)