A diatribe: Some D&D/WOTC perspective from a media hack
The whole trouble with D&D, if there's trouble, is that it is now a subsidiary line of a subsidiary that is owned by a large company.
I can't say I'm surprised they dumped the magazines in the first place -- that's the trend with printed media these days anyhow.
I'm the assistant business editor at a national wire service, owned by newspapers and providing content to online agencies, radio and TV. We all know that papers and magazines are hit hard by the major paradigm shift brought about by the Internet. Ad linage (money paid by advertisers) is dropping, so is circulation. I'll miss the mags, but honestly can't say I found much value in later editions of Dragon.
Anyhoo, here's my take on WOTC, from a gaming (since 1974) perspective and as a game content developer and business journalist:
D&D is in the wrong hands.
To be clear, I think WOTC does some things very well indeed. When they publish a good and useful sourcebook, it is a polished thing o' beauty. I like the whole 3.0/3.5 core ruleset -- bitch as we might about the complexity of the post-AD&D rules, they seem to be workable for many of us -- and the recent compendiums are a boon. In general, there's lots of flexibility, room to build new content.
But a large portion of what WOTC has published since it bought TSR is pure dross. Player's Handbook II? DMG II? Dungeon Survival Guide? Dozens of splatbooks and supplements with mediocre content? This speaks to me of corporate pressure to produce product that will constantly generate revenue. It's good solid business thinking.
But D&D was created in a different spirit by Saints Gygax and Arneson. We don't really need all of this supplementary stuff, though I'm OK with the world-building being done with FR and Eberron. Back in the day, all we needed were the core rulebooks, and maybe a module or two. We actually created everything else we needed. And that's a big part of the fun of the game. It was creative. We didn't need to consult an SRD for the latest errata on a complex set of rules. We made it up. And we were happy. The OGL side of things has blossomed precisely because of that.
Here's where I think there's a breakdown.
WOTC cut its teeth on collectable card games, and a lot of the CCG ethos has rubbed off on its products. The miniatures game is essentially a CCG in 3D plastic. A great idea, because new miniature sets = new revenue, just as it does with Magic the Gathering. But is it D&D? Not in my book. It makes money that supports the whole product line and -- look,we've come full circle! -- in part funds the development of more mediocre splat.
So...
D&D needs to get back in TSR mode.
No, no! Not the money losing TSR mode. Before that.
The game would get its mojo back if an independent publisher bought the product line from WOTC. And believe me, I've scoured Hasbro's financial statements to see if I could put a price on it. Bought in 1997 for $25 million (although $30 million in debt). What would the games rule component be worth now, exclusive of the minis game, novels and other minor properties? Probably about the same. Anyone knows different, let me know. That's peanuts in the modern venture financing world. Why, if all the ENWorlders out there each put in $1,000, we could proably find a backer for the rest.
Independence means less access to perks such as top-flight editors. But hell, who cares? We have the Internet to hash out errata now. Jeez, with all those editors, WOTC even floated a whole new .5 edition and nobody blinked (much).
Well, if I win the lottery...
The point is, D&D doesn't need to be run by a megacorp. Sure, WOTC gets credit for keeping the ol' thing alive, but now its the suits and not the geeks in charge. Even if they are geeks in suits, they still utlimately answer to a higher power. If you think the upper Hasbro management isn't looming over the shoulder of the D&D (if with full concealment), think again. Those guys are sharp. They will dilute the content, force products with no regard to the game's pedigree, cut staff to the minimum needed to produce a viable product and nuke it when it fails to turn a profit. Which is where all of this seems to be leading. From TSR to WOTC to Hasbro -- then what? Hasbro made a $230 million profit in 2006 on revenues of $3.15 billion. Do you really think they give a rats ass about this tiny little corner of the empire?
Insert thrilling conclusion here....
Well, we'll see what happens next. My guess is that WOTC will come out with a fourth edition down the road that attempts to blend and/or compete with the CCGs and minis games, everybody will be completely ambivalent, nobody will buy it and the D&D line will lose WOTC a chunk o' cash. And then they will sell it or kill it.
Join me my brothers and sisters in dice in waiting for that day -- and plotting. If D&D goes on the block at a discount I will be furiously contemplating how to buy the damn thing. Maybe we, the diehard (PHBp.93) fans, should start planning now, buidling up a contingency fund, maliciously eyeing fragile, old rich relatives. Maybe we should ready an action and take back our game.
Well, if you read this far, thanks for reading my screed. I'm going to go and drop some fresh tears on my old White Box edition.
Andrew Flynn