My man, I do not understand your difficulty in understanding.
1. Other companies are providing stuff. GREAT.
2. Other products are (for my dollar) better than anything Wizards is doing anyway. GREAT.
Those 2 truths do not preclude the D&D branch of Wizards from looking over the cubicle wall, looking out at what other companies are doing better, and saying 'you know what, we are D&D, why are we sitting back and getting clowned on in near every aspect of the business other than...making money off the Brand Name.'
I, do not need Wizards to do anything. Nobody 'needs' them to do anything.
Just as I clicked on that Ryoko's KS and said 'damn! Thats a lot of stuff going on!' for a system I do not even care to look at anymore, I am STILL enticed because one, I love the SETTING concept, the art, the style, and the subject matter, and 2, it looks damn good!
So, since I want to see things that spark that 'wow!' why isnt Wizards doing it?
Thats it. I want Wizards to attempt to impress me.