Iosue
Legend
I think it is in a sense an impossible dream. You can be as positively clear as you want, and the people who want to discount their comments as lies will still have their ammunition.I don't think it's a "need to be wooed". I just really wish they stopped making stupid, many times off-hand, comments that simply make them look like idiots. The podcast is a perfect example.
WotC has a horrible track record of actually communicating clearly. In addition, you will always have those that view WotC as the "evil empire" and discount their comments as lies. Why give those people more ammunition? Why make your communications more obfuscated?
Make sure that what you are going to say to the public is what you really mean, and be clear in your communications. Is that so hard to do? Is that an unreasonable request?
IMO, WotC has been fairly clear in their communications, barring hiccups like editing problems in the playtest. Though I do think the last two L&Ls in particular have been subpar. But somethings they have to play close to the chest, because if they say, "This is where we are right now," and then something changes by the time they get to playtest, then you have those same critics accusing WotC of breaking their promises.