http://jobs.hasbro.com/job/Renton-Business-Manager,-Dungeons-and-Dragons-Job-WA-98055/2381005/
Date: Jan 16, 2013
Location: Renton, WA, US
Sr. Business Manager, Dungeons and Dragons
Location: WA - Renton
Employment Type: Regular
ID: 7726
Description
Suits Optional...
...Brains Required!!
Wizards of the Coast, a subsidiary of Hasbro, Inc., and the world's largest publisher of adventure games, including Magic: The Gathering® Trading Card Game and Dungeons & Dragons® Roleplaying Games has an exciting opportunity for a Sr. Business Manager, Dungeons and Dragons to join our team. There is no relocation assistance for this position.
Be a part of one of the greatest gaming brands of all time, Dungeons & Dragons. This is an exciting time in the brand’s history as we approach the 40th anniversary. As a key member of the brand team you can help drive new ways to experience D&D and connect the millions of fans who already love this brand.
POSITION PURPOSE
Global digital business management and monetization for Dungeons & Dragons
KEY RELATIONSHIPS
Within the company, the Sr. Business Manager will manage the D2C sales channel, help determine the strategic direction of the product, and manage the P&L globally for the digital Dungeons & Dragons products and services in conjunction with research & development, digital development, sales, organized play, finance, project management and international Hasbro offices. The Sr. Business Manager will lead the entire product lifecycle from conception through development and merchandising for digital products.
Supervises:
This role has no direct reports.
Other Key Relationships:
Digital Development, R&D, Finance/Business Intelligence, TS Operations, Legal, CAPS
JOB DUTIES
Essential Functions / Major Responsibilities:
BUSINESS MANAGEMENT
- Grow Dungeons & Dragons by leading its regional & global expansion across a wide range of potential new features, services, and products.
- Manage the digital D&D P&L and recommend/implement key decisions on quality, cost, and timing for marketing programs and product under parameters set by the Executive Producer and group Vice President.
E-COMMERCE
- Provide strategic and tactical ecommerce and merchandising leadership on Dungeons & Dragons to drive revenue using micro and macro-transaction models.
- Determine and define e-commerce and merchandising optimizations, promotions, offers, and new opportunities.
DATA MODELING & ANALYSIS
- Design, update, and upgrade business models for existing and upcoming projects.
- Help change, create, monitor and affect basis/metrics for deeper understanding of player behavior focused on, but not limed to things like player churn, average revenue per user & per paying user (ARPU & ARPPU), lifetime value (LTV), advanced demographic study, player segmentation, social mapping, and more.
PRODUCT MARKETING
- Lead, prioritize and assist product development in delivering compelling user experiences throughout the user lifecycle, focusing on acquisition, conversion, retention, and re-acquisition.
- Ensure that product, features and overall marketing efforts were in-line and that revenue goals were met.
- Negotiate marketing and promotional deals.
OTHER
- Maintain a close relationship with brand marketing to leverage the most up-to-date digital marketing practices including online media, social media, interactive and direct marketing to grow the player community.
- Provide guidance to internal Wizards teams who tactically execute merchandising, service and feature development plans.
- Help D&D brand teams provide licensing partners with strategic direction for the product.
- Evaluate current market trends and competitive activity; report on key findings.
- Act as a key brand contact for business partners, international groups, Hasbro corporate, and press.
- Occasional travel required.
Performance Measures:
- Brand objectives, goals, strategies and measures as defined at the beginning of each year.
QUALIFICATIONS
Education and Training:
- Bachelors degree in Statistics, Business or Marketing, or related experience, required.
- MBA or advanced math degree preferred.
Prior Related Experience:
- Minimum 10 years experience in Business Management or Marketing
- 5+ years experience managing a digital IP, including extensive experience with virtual economies
- Other product marketing and/or publishing experience preferred
Knowledge, Skills and Abilities:
- Strong presentation skills required
- Familiarity with Dungeons & Dragons
- Knowledge of other analog and digital RPG games required
- Ability to set strategy and vision based on deep, insightful consumer understanding
- Strong planning and organizational skills; ability to juggle and manage multiple priorities under tight project deadlines required.
- Proven ability to lead diverse groups of people to achieve desired results
Time Expected to Reach Full Performance Level in Position:
Three months
Physical Requirements: Standard office environment.
The above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.
We are an Equal Opportunity / Affirmative Action Employer.
For more information about careers at Hasbro become a fan on Facebook, follow us on Twitter and join our careers group on LinkedIn.
J2W Posting Code: Wizards of the Coast
Business Unit: Wizards - Corporate
Nearest Major Market: Seattle
Nearest Secondary Market: Bellevue
Job Segments: Merchandising, Social Media, Media Publishing, Direct Marketing, Product Development, Retail, Marketing, Publishing, Research
Date: Jan 16, 2013
Location: Renton, WA, US
Sr. Business Manager, Dungeons and Dragons
Location: WA - Renton
Employment Type: Regular
ID: 7726
Description
Suits Optional...
...Brains Required!!
Wizards of the Coast, a subsidiary of Hasbro, Inc., and the world's largest publisher of adventure games, including Magic: The Gathering® Trading Card Game and Dungeons & Dragons® Roleplaying Games has an exciting opportunity for a Sr. Business Manager, Dungeons and Dragons to join our team. There is no relocation assistance for this position.
Be a part of one of the greatest gaming brands of all time, Dungeons & Dragons. This is an exciting time in the brand’s history as we approach the 40th anniversary. As a key member of the brand team you can help drive new ways to experience D&D and connect the millions of fans who already love this brand.
POSITION PURPOSE
Global digital business management and monetization for Dungeons & Dragons
KEY RELATIONSHIPS
Within the company, the Sr. Business Manager will manage the D2C sales channel, help determine the strategic direction of the product, and manage the P&L globally for the digital Dungeons & Dragons products and services in conjunction with research & development, digital development, sales, organized play, finance, project management and international Hasbro offices. The Sr. Business Manager will lead the entire product lifecycle from conception through development and merchandising for digital products.
Supervises:
This role has no direct reports.
Other Key Relationships:
Digital Development, R&D, Finance/Business Intelligence, TS Operations, Legal, CAPS
JOB DUTIES
Essential Functions / Major Responsibilities:
BUSINESS MANAGEMENT
- Grow Dungeons & Dragons by leading its regional & global expansion across a wide range of potential new features, services, and products.
- Manage the digital D&D P&L and recommend/implement key decisions on quality, cost, and timing for marketing programs and product under parameters set by the Executive Producer and group Vice President.
E-COMMERCE
- Provide strategic and tactical ecommerce and merchandising leadership on Dungeons & Dragons to drive revenue using micro and macro-transaction models.
- Determine and define e-commerce and merchandising optimizations, promotions, offers, and new opportunities.
DATA MODELING & ANALYSIS
- Design, update, and upgrade business models for existing and upcoming projects.
- Help change, create, monitor and affect basis/metrics for deeper understanding of player behavior focused on, but not limed to things like player churn, average revenue per user & per paying user (ARPU & ARPPU), lifetime value (LTV), advanced demographic study, player segmentation, social mapping, and more.
PRODUCT MARKETING
- Lead, prioritize and assist product development in delivering compelling user experiences throughout the user lifecycle, focusing on acquisition, conversion, retention, and re-acquisition.
- Ensure that product, features and overall marketing efforts were in-line and that revenue goals were met.
- Negotiate marketing and promotional deals.
OTHER
- Maintain a close relationship with brand marketing to leverage the most up-to-date digital marketing practices including online media, social media, interactive and direct marketing to grow the player community.
- Provide guidance to internal Wizards teams who tactically execute merchandising, service and feature development plans.
- Help D&D brand teams provide licensing partners with strategic direction for the product.
- Evaluate current market trends and competitive activity; report on key findings.
- Act as a key brand contact for business partners, international groups, Hasbro corporate, and press.
- Occasional travel required.
Performance Measures:
- Brand objectives, goals, strategies and measures as defined at the beginning of each year.
QUALIFICATIONS
Education and Training:
- Bachelors degree in Statistics, Business or Marketing, or related experience, required.
- MBA or advanced math degree preferred.
Prior Related Experience:
- Minimum 10 years experience in Business Management or Marketing
- 5+ years experience managing a digital IP, including extensive experience with virtual economies
- Other product marketing and/or publishing experience preferred
Knowledge, Skills and Abilities:
- Strong presentation skills required
- Familiarity with Dungeons & Dragons
- Knowledge of other analog and digital RPG games required
- Ability to set strategy and vision based on deep, insightful consumer understanding
- Strong planning and organizational skills; ability to juggle and manage multiple priorities under tight project deadlines required.
- Proven ability to lead diverse groups of people to achieve desired results
Time Expected to Reach Full Performance Level in Position:
Three months
Physical Requirements: Standard office environment.
The above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.
We are an Equal Opportunity / Affirmative Action Employer.
For more information about careers at Hasbro become a fan on Facebook, follow us on Twitter and join our careers group on LinkedIn.
J2W Posting Code: Wizards of the Coast
Business Unit: Wizards - Corporate
Nearest Major Market: Seattle
Nearest Secondary Market: Bellevue
Job Segments: Merchandising, Social Media, Media Publishing, Direct Marketing, Product Development, Retail, Marketing, Publishing, Research
