I don't see these elements as mere backstory. They are also (i) NPC motivations, and (ii) elements for framing encounters.As of 2013 I agree there are versions of D&D more aptly designed to tell stories rather than for game play.
The article is interesting in that it adds new back stories to creatures which haven't been quite as well defined in D&D.
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What's missing is how background, NPC behavior, motivations, personality, genealogy, origins, and so on are still not rules and stats driven. There's nothing for players to interact with in NPCs except largely undefined ability scores and and class-related material, only improv suggestions for a DM who shouldn't be doing so.
I agree that in Next they are unlikely to be (iii) expressed by the monster stats - that's a feature of 4e monster design that I'm not expecting will be carried over.
Can you explain more what you mean by "improv suggestions for a DM who shouldn't be doing so"?