Darkwolf71
First Post
Indeed. I fail to understand people's dismay, given WotC's track record with digital product.Raven Crowking said:I don't understand what the complaint is about -- this is exactly what some of us predicted from the DI.
RC
WOTC! Give us an update!
- Thread starter Sitara
- Start date
jester47
First Post
This might shed some light as to why the content is slow in coming-
So I guess if you feel that the info is coming too slow apply and DO SOMTHING ABOUT IT!
Website Manager
Full-time
Requisition ID 2643
Location Renton WA
Description
Suits Optional... ...Brains Required!!
Wizards of the Coast, a subsidiary of Hasbro, Inc., and the world's largest publisher of adventure games, including Magic: The Gathering® Trading Card Game, Dungeons & Dragons® Roleplaying Games, and the creator of Gleemax™ ~ the new home for gamers on the web, has an exciting opportunity for a Website Manager to join our team.
We offer competitive salaries, a great benefits package, and the excitement of working in a creative organization. But the best part of working here is that we think creating products that bring hours of enjoyment to millions around the globe is an inherently cool way to earn a living.
POSITION PURPOSE
To plan, develop, and manage online marketing of assigned brands. This includes development of online content plans and strategy, web marketing/promotional plans, product information, community events, game support. Coordination of ongoing usability testing and improvement, project management of content design/acquisition, development, and editing cycle, and coordination of art/graphic art acquisition and design (including Flash, Director, and Shockwave projects) with new media design manager.
The site manager takes ultimate responsibility of the development, concept, focus, schedule, feature set, coordination, documentation, maintenance, and quality of a website. The specialists in those areas contribute all these parts of site development and maintenance. It’s the site manager's job both the installation of processes as well as ongoing management, to help the team members communicate, work together, inspire one another, succeed, and to help the group remember that in the end Online Media must deliver what the user needs and wants within available budget and resource constraints.
JOB DUTIES
Essential Functions / Major Responsibilities:
· Plan and direct consumer website strategies for domestic and international Wizards of the Coast brand sites and portals.
· Develop innovative and desirable web content of areas of responsibility.
· Proactively problem-solve using the strategy and tactics of the Online Media team as a guide.
· Work directly with brand marketing, R&D, Organized Play, New Media Design, and Web Development in the creation of online plans and delivery of product content, editorial schedules, marketing plans, cross-promotions and community events/features.
· Work with applicable key contacts in brand marketing, R&D, Organized Play, New Media Design, and Web Development to ensure the web objectives, strategies and tactics are carried out in accordance with brand marketing plans.
· Collaborate with brand groups, internal website designers and writers/copywriters to integrate website marketing into brand marketing strategies.
· Lead website and portal launches, re-launches and maintenance/refreshing.
· Lead development of online strategy and plans, the creation of product content, editorial schedules, marketing plans, cross-promotions and community events/features for assigned brand/sites.
· Write web strategy and web marketing plan
· Create and maintain editorial schedule
· Work with applicable key contacts in brand marketing, web design, and web development to ensure the web objectives, strategies and tactics are carries out in accordance with the brand marketing plans.
· Plan, develop, and execute overall navigation of the web pages for assigned brands/sites, including creating and maintaining site maps and page maps.
· Produce regular web-statistics reports for brand marketing using available web metrics software.
· Day-to-day management of freelance and contract staff, both on and off-site.
· Manage resources needed for all projects including, but not limited to writers, graphics, technical support, etc.
· Plan, develop, and execute product support and marketing message content.
· Manage the design and implementation of web content for assigned brands/sites.
· Work with the respective designers to coordinate the look and feel of the web pages in accordance with brand marketing and corporate style guidelines.
· Present creative recommendations to brand groups of review/approvals
· Manage website maintenance/updating of content
· Oversee asset collection for site design, product information, lateral content
· Manage multiple web projects simultaneously on a daily basis.
· Coordinate and manage special web-related projects (demos, tutorials, etc.) for assigned brands/sites
· Form and lead appropriate cross-functional project teams including members from the marketing, web design, and web development teams
Secondary Functions:
· General site maintenance
· Coordination with Advertising Manager/Advertising Team to provide and monitor correct URLs/domain names for advertisement launch or landing points, and best implementation practices for accurate ad tracking
· Provide other duties as assigned.
Etc Etc...
So I guess if you feel that the info is coming too slow apply and DO SOMTHING ABOUT IT!
Website Manager
Full-time
Requisition ID 2643
Location Renton WA
Description
Suits Optional... ...Brains Required!!
Wizards of the Coast, a subsidiary of Hasbro, Inc., and the world's largest publisher of adventure games, including Magic: The Gathering® Trading Card Game, Dungeons & Dragons® Roleplaying Games, and the creator of Gleemax™ ~ the new home for gamers on the web, has an exciting opportunity for a Website Manager to join our team.
We offer competitive salaries, a great benefits package, and the excitement of working in a creative organization. But the best part of working here is that we think creating products that bring hours of enjoyment to millions around the globe is an inherently cool way to earn a living.
POSITION PURPOSE
To plan, develop, and manage online marketing of assigned brands. This includes development of online content plans and strategy, web marketing/promotional plans, product information, community events, game support. Coordination of ongoing usability testing and improvement, project management of content design/acquisition, development, and editing cycle, and coordination of art/graphic art acquisition and design (including Flash, Director, and Shockwave projects) with new media design manager.
The site manager takes ultimate responsibility of the development, concept, focus, schedule, feature set, coordination, documentation, maintenance, and quality of a website. The specialists in those areas contribute all these parts of site development and maintenance. It’s the site manager's job both the installation of processes as well as ongoing management, to help the team members communicate, work together, inspire one another, succeed, and to help the group remember that in the end Online Media must deliver what the user needs and wants within available budget and resource constraints.
JOB DUTIES
Essential Functions / Major Responsibilities:
· Plan and direct consumer website strategies for domestic and international Wizards of the Coast brand sites and portals.
· Develop innovative and desirable web content of areas of responsibility.
· Proactively problem-solve using the strategy and tactics of the Online Media team as a guide.
· Work directly with brand marketing, R&D, Organized Play, New Media Design, and Web Development in the creation of online plans and delivery of product content, editorial schedules, marketing plans, cross-promotions and community events/features.
· Work with applicable key contacts in brand marketing, R&D, Organized Play, New Media Design, and Web Development to ensure the web objectives, strategies and tactics are carried out in accordance with brand marketing plans.
· Collaborate with brand groups, internal website designers and writers/copywriters to integrate website marketing into brand marketing strategies.
· Lead website and portal launches, re-launches and maintenance/refreshing.
· Lead development of online strategy and plans, the creation of product content, editorial schedules, marketing plans, cross-promotions and community events/features for assigned brand/sites.
· Write web strategy and web marketing plan
· Create and maintain editorial schedule
· Work with applicable key contacts in brand marketing, web design, and web development to ensure the web objectives, strategies and tactics are carries out in accordance with the brand marketing plans.
· Plan, develop, and execute overall navigation of the web pages for assigned brands/sites, including creating and maintaining site maps and page maps.
· Produce regular web-statistics reports for brand marketing using available web metrics software.
· Day-to-day management of freelance and contract staff, both on and off-site.
· Manage resources needed for all projects including, but not limited to writers, graphics, technical support, etc.
· Plan, develop, and execute product support and marketing message content.
· Manage the design and implementation of web content for assigned brands/sites.
· Work with the respective designers to coordinate the look and feel of the web pages in accordance with brand marketing and corporate style guidelines.
· Present creative recommendations to brand groups of review/approvals
· Manage website maintenance/updating of content
· Oversee asset collection for site design, product information, lateral content
· Manage multiple web projects simultaneously on a daily basis.
· Coordinate and manage special web-related projects (demos, tutorials, etc.) for assigned brands/sites
· Form and lead appropriate cross-functional project teams including members from the marketing, web design, and web development teams
Secondary Functions:
· General site maintenance
· Coordination with Advertising Manager/Advertising Team to provide and monitor correct URLs/domain names for advertisement launch or landing points, and best implementation practices for accurate ad tracking
· Provide other duties as assigned.
Etc Etc...
Glyfair
Explorer
I tend to agree with this. I will usually be among the first to defend a company for such things because I understand how things will happen to cause a change of plans.the Jester said:
In this case, though, I'm seeing a lot of the same old stuff. WotC failing to stick even closely to a regular schedule and then putting the blame on us for expecting them to stick to a schedule. The website used to be updated far more regularly, even before the DI was announced.
It reminds me of the RPGA. When you would complain about the failure to release something on time (such as campaign rules or fastplay characters) the response you got, if any, sounded like "We are understaffed and shorthanded, you are lucky to get anything." Not something I want to pay for, even if I expect the eventual release will have quality material.
Good gods! They even put 'cool' in their bloody job advertisements? Now that is unprofessional.
Btw, that is way too many 'essential functions' for a single position. Given that gaming salaries tend to be below par anyway, I really doubt the salary is competitive.
And, a final thought. You still don't need that position filled to get a flunky to link a short document to a website once or twice a week.
Btw, that is way too many 'essential functions' for a single position. Given that gaming salaries tend to be below par anyway, I really doubt the salary is competitive.
And, a final thought. You still don't need that position filled to get a flunky to link a short document to a website once or twice a week.
Put me in the "not surprised, but still disappointed" camp. I knew they couldn't pull this off, their IT is not staffed and they didn't hire anyone to do DDI content. Now they are utterly failing at posting content on time, and are therefore anti-marketing their DDI initiative. While some of us predicted this, it still saddens me, as I want WotC and the gaming market to be worthwhile, good, and successful. Alas, WotC's track record with digital work does not lead me to believe this will be the case (given my 10+ years of working with IT organizations on planning and marketing and budgeting, this looks an awful lot like some of the failures I've seen).
LightPhoenix
First Post
For the record, I've always been in the wait-and-see group with regards to DI. Heck, I've got one foot in the "pass" group. So, I'm not really likely to give the benefit of the doubt to WotC on this.
However, let me perhaps suggest another scenario. The reason we have not been getting updates isn't because they don't want to give them. I'm definitely willing to believe they do. Perhaps there are factors outside of the control of the DI team, or even WotC.
Maybe there have been articles ready to go for a while now, and they've been hung up in being approved by various people. We know the rules have been in a state of flux until the PHB was sent to the printers. With these rules in flux, how can you approve an article that will go online? Will the article be outdated by the time it gets approved? The only way to do that it to paint in relatively broad strokes. Suffice to say that has been the case.
Perchance it was decided the marketing strategy would be to not release any information. It could be they want as many people to buy the books before making a judgement. It could also be that they know that many people will be instantly judgemental without seeing the whole ruleset. Maybe someone up high just decided previews were a bad idea, after the leaks with M:tG. Who knows?
However, let me perhaps suggest another scenario. The reason we have not been getting updates isn't because they don't want to give them. I'm definitely willing to believe they do. Perhaps there are factors outside of the control of the DI team, or even WotC.
Maybe there have been articles ready to go for a while now, and they've been hung up in being approved by various people. We know the rules have been in a state of flux until the PHB was sent to the printers. With these rules in flux, how can you approve an article that will go online? Will the article be outdated by the time it gets approved? The only way to do that it to paint in relatively broad strokes. Suffice to say that has been the case.
Perchance it was decided the marketing strategy would be to not release any information. It could be they want as many people to buy the books before making a judgement. It could also be that they know that many people will be instantly judgemental without seeing the whole ruleset. Maybe someone up high just decided previews were a bad idea, after the leaks with M:tG. Who knows?
Glyfair
Explorer
Some good, reasonable ideas here. However, they are mostly irrelevant.LightPhoenix said:
As a customer, I don't much care why the "product" is poor. I just see that the product is falling short of my minimum expectations and make my decisions based on that.
It's for WotC to convince me that the product is good. Based on what they have done so far, and their track record, I am becoming pessimistic about that. I can see that many others who were optimistic are becoming pessimistic as well. That can't be good for WotC.
If they want the DI to be a success, they are going to have to find a way to put out a good product. They need to do it before they expect us to start paying for it. Explaining why they can't is not a substitute for that.
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