Wicht
Hero
As long as there is a steady stream of content (and I see no evidence that WotC isn't planning on having a steady stream of content) why does it matter if article X is posted 4 days earlier than expected while article Y is postponed for 2 days beyond the original deadline?
Let's say Article A is scheduled for release on Wednesday, Jan 5th, and Article B is scheduled for release on Friday, Jan 7th. You release Article A on January 1st, a Saturday, but Article B is 2 days late and doesn't get released until Sunday, the 9th. This means you have a whole week with no new content. If your goal is to release something each week you have a weeks worth of "dead space."
Besides which, as you acknowledge, Article B makes everyone look bad. Now you can fix this by not having a schedule, but, IMO, that also makes you look unprofessional.
Delaying a release because it was not ready on time is bad. I hope you will agree that releasing a flawed product on time is worse.
Both are unprofessional and therefore undesireable. If I am running a business I would hate to have to keep choosing between 2 bad choices.
They also don't have a year's backlog of material ready in January. And while print magazines may have some content started or outlined a few months in advance, most of that content won't be finished until it's actually being prepared for the current month's release.
What evidence do you have of this? As I mentioned earlier in the thread, KQ sends out the contracts for their articles a couple of months before print and those are generally for articles submitted months earlier. In fact, the article I just had published in KQ 16 had been in their slush pile for about 9 months. Sure, layout is not done that far in advance, but the writing often is.
The difference between online publication and dead tree publication is that once an item transitions from started/outlined to finished for online publication, there is no need to hold it for weeks before publishing it. You can publish it as soon as it is done.
You can do that. But again, it means you will have content coming out at irregular intervals, a greater possibility of stretches with no releases; and if you are behind, everyone will know it too.
Say what you will, I'll continue to think releasing on a preset schedule to be the better way of running a publication, dead tree or electronic.