Alzrius
The EN World kitten
I'll object to Mr. Marshall's claim about accountants not understanding the decision. Speaking as an accountant, I'd daresay that accountants have a much better grasp on various types of business decisions, in general, than do gamers.
Also, the claim that MBAs also could not understand it seems silly, considering Peter Adkinson himself is an MBA. These comments seem to be "the suits just didn't get it, man" rather than "maybe there were legitimate concerns with the decisions that were made."
To be fair, you're not the first to call him out on this. From that same thread:
Joshua said:Wow, what an amazing stream of posts. Thank you so much for sharing all those reminiscences!
I do have to take exception with one thing, though...
When the Hasbro financial folks got a look at the bottom lines for D&D and the game stores, they were appalled at the money Wizards was losing to support D&D - but these are the sorts of decisions most accountants and MBAs cannot comprehend. From our perspective it made perfect sense, since the income from Magic: The Gathering was enough for Wizards's needs (a sentence that must sound like gibberish to a bean counter, I'm sure - what is this word, "enough").
"Bean counters"--accountants and MBAs--certainly understand the concept of subsidizing a loss leader with something else that makes money hand over fist. That's actually a common strategy in many industries, where a company wants to keep a foot in the door, or feels like they have to spread across multiple markets or multiple consumer groups, even if they can't make money on all of them.
I think it more likely that the Hasbro "bean counters" simply had no love for D&D, and didn't see any value in promoting it as a loss leader as an effort of corporate goodwill towards their customers. You have to admit that it sounds like Peter's reasons for doing so where kind of esoteric; he loved D&D, so he did it as a labor of love. For a businessman with no love of the property, well, the whole thing doesn't make sense. But not because the strategy of supporting a loss leader with something else doesn't make sense, rather it's because without the love of the game that Peter and Co. had, there isn't any compelling strategic business reason to do so.
cibet said:I agree. I'm a long time D&D player with an MBA so I see the benefit of a loss leader and have a love for the game so the two can co-exist.
Rick Marshall said:you are right of course. I have friends who are accountants and lawyers and managers - and dear God I've become a manager myself - so that throwaway comment was not only pointlessly hostile it was paradoxical. I know better.
Sometimes when we're tired we open our mouths and the strangest things come out. Thanks for calling me on it.![]()