Software? Digital music? Advertising? Investments?
Of those, I don't buy digital music- I want my CDs and their cover art and their liner notes.
For the record, like many others here, I'm a collector. My comic book collection takes up more space than a Cadillac, my sci-fi/fantasy book collection spans over 100' of shelving, my RPG/wargames about 60', and my music collection contains hundreds of albums, cassettes and over 4000 CDs.
Less than 1% of my purchases of any kind are online.
My Dragon collection goes back to #44. In those days, it was almost a "gateway drug"- I got into Dragon shortly after getting into the game, and I knew a lot of people who, like haakon, bought the mag first, and then bought other stuff because they were in the store.
It may seem like "just a magazine," but it really isn't.