Mark Hope
Hero
This.SavageRobby said:Scott, the irony is that they (WW) are basically saying "your current game sucks, try this new one instead". Many folks (me included) feel like a lot of the 4e marketing is saying basically the same thing "3x sucks, try 4x instead". In effect, they're using the same ploy as you folks, only upping the stakes a bit with the swap. (Which, as the little guy, they need to do to get the attention. As you've rightly pointed out - you don't need to do that, even if you were so inclined.)

I also have the feeling that they are targeting this - to some degree - at folks who may be done with 3.5 anyway and ready/thinking about switching to 4e. "Ditch your old 3.5 PHB and come on over to Exalted instead of 4e." That seemed to me to be implied in the "play Exalted all summer long instead of waiting until August for some other game." Although why August is mentioned escapes me. 4e is coming out in June. Odd.As far as the "sacrificing" part goes, I'd guess you're one of the last folks here who needs a primer on perceived vs. actual value. They're just making sure that anyone that gets what amounts to a freebie on their part is actually going to attach at least some value to it. Of course, how many folks who get real utility from the PHB are actually going to trade it? For those that do, I don't see it as much of a sacrifice.