Cam Banks said:
As far as I can tell, the objections are:
1. You're destroying a book! Response: So? You didn't want it any more.
2. This is a marketing stunt! Response: Yes, and?
3. This requires a personal sacrifice! Response: So does trading in your old car. And?
Am I missing anything here?
Cheers,
Cam
Looks about right to me. I say:
1.) Exactly, and both companies will be destroying thousands more in the not too distant future (as has been discussed in the thread.) I personally don't see a problem with it (although evidently some do, which is their right.)
2.) Yes, and I think it's a very amusing and clever one. I'd never heard of Exalted, and I checked out their website and have looked into the game, so their marketing has worked to a certain extent. It seems to have worked on several people in this thread as well.
3.) I don't really think the car analogy or the Mona Lisa analogies are good ones here. It's just a symbolic, non-monetary barter system. The symbolic aspect is most important and bolsters their PR stunt, which I still feel is an entertaining one.
One thing additional thing is that WW is more than likely having the books destroyed for more than just the reasons stated (symbolic PR stunt, to reduce their own storage/shipping costs, forcing those costs on the retailers, or by spreading their competitor's brand through donations.) There is also probably a legal issue. If a corporation buys up the product of a competitor (and even though this is a barter, there would still probably be a monetary value placed on the items) and then turned around and sold them on the secondary market this could probably raise legal concerns. Even though WW would now own those products, they could theoretically use them to undermine the intellectual property on the secondary market. This is pure speculation on my part with zero legal background, but I'm sure WW is just ensuring their is no avenue of legal retaliation if the larger publishing power of WoTC decided to get lititious.
I'm glad I stumbled on this thread because it's been entertaining.
