If you create the greatest task resolution system, and most awe inspiring setting content ever, and forget to come up with a half way decent name for the game itself...you might be a fantasy heartbreaker
If you try to crowd source your game with a flexible funding IndieGoGo rather than a fixed funding Kickstarter, because at the end of the day you could *still* produce your game even if you only raise $50 bucks, you might be a fantasy heartbreaker.