Step 1:Generally the smaller independent studios.
Also never claimed the larger studios don't make smaller movies. What part of lack of variety at the top of the heap is so hard to understand?.
Step 2 was me posting the fact that all three of those new IPs all made money.I should have rephrased it to ones that make lots of money.
When they are not indy type movies.Those are all Indy type movies.
EDIT:And it's a fact that historically, Horror has always preformed well with New IPs (more or less),maybe not billion dollars like you want,but clearly enough for the studios to keep paying for them to be made. And let's be honest straight up horror movies will never hit the billion dollar spot right out of the gate if ever. But to dismiss a whole selection of films as not money makers because they don't hit the "B" is well just arrogant and makes me think you agree with the following statement with "a society that is hit-driven, and makes way and room for only those films that are expected to be a hit, is in fact a limited society" -The Long Tail, Chris Anderson