Presumably because they are owned by twitch and it gives them a pre-existing structure to use.
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It looks nice? I guess. I already have a couple free apps that help me catalogue so this phase of the beta doesn't do much for me. As for the full plans for this program I can't say I'm enthralled. Subscriptions to stuff like this are no longer my taste. It's one of the reasons I stopped playing most mmos. Plus I already bought a herolab listen every which works just as well for me with the benefit that I already know how to add in my own material.
Is there a single example in the history of TTRPGs of a fan posting content and then finding its been stolen by the company, repackaged, and sold without restitution? Anywhere? I'm not talking about "D&D's dragonborn are similar to the dragonic race I made 10 years ago and posted on the TSR AOL forums; WotC owes me money!" or "I created necromantic elves long before Eberron was a thing.", I'm talking literal theft of the idea soup-to-nuts and reselling it later as there own.
There has to be one example, right?