It was well written and an alright article, but overall I didn't find it very helpful.
It sort of retreads the helpful information you find in almost any players handbook, and didn't really bring anything new or inspirational to the table. Maybe I'm a jaded RP'er, but even trying to look at this through the eyes of a novice, I have trouble seeing anything that would be difficult to imagine myself (or find in the PHB).
Generally articles like this suffer from this: While well written and containing some good advice, most people who would read it, or have a mind to follow such advice likely are way ahead of it, whereas the people who need the article either wouldn't find it or wouldn't care to read it.
Not trying to majorly knock the article, as it as a whole is certainly a good idea, but perhaps it might benefit from more exciting, completed fluff. You know - stuff that can be used right out of the box (with a bit of tweaks).
For Example: The list of adjectives and descriptors for hair was good. A simple list of words that are evocative. Bam. I would read an article that had lists for everything like that.
Another thing that might be interesting could be a collection of mini-hooks. Like small character tidbits that could serve to inspire both players and DMs, simple things, like:
Was severely burned as a child and horribly disfigured. Worked for entire childhood mastering the magic to create an un-malleable full body glamer. Eventually this was completed but at the expense of a childhood that should have been.
Boom! Evocative! You might then go on to suggest how this might effect his personality, or go on with future hooks like:
His childhood was dominated by pain and ugliness, and, obviously, feelings of inadequacy. He may be bitter, vain (His new body is likely handsome), or unvain (because of his life he ascribes little value to external beauty) could be overly confident, or totally unsure and underconfident. Maybe his glamer is physically perfect, but when touched it is possible to feel the texture underneath. This might lead to him avoiding being touched. This character can have a strong 'true beauty is on the inside' vibe. etc etc.
I think you get what I'm saying.