That is the question isn't it? Did the success come form the game itself or the name put onto it?
Ultimately, it's both. The game wouldn't sell that well if it wasn't branded D&D, and it wouldn't sell that well if it wasn't also a good game. I fear that a larger part of the success of any D&D game is always just the brand - but maybe that's because the brand also stands for quality, not just for the first RPG ever. Once the game no longer guarantees quality, the brand will lose value.
The brand of D&D stands for lots of players, lots of supports, and a high quality. Once it no longer stands for any of the 3, the brand will no longer draw in the crowds.
They would have done no different that they are still doing, but would have been happy to be told the truth, and wouldn't be fighting as much about game quality being the reason the game has sold vs the name being the reason it is sold.
Sure. If it was allowed to just stand on its own and not being dragged into the discussions "Is this still D&D" or "It's just the name that's selling it", it would be valued on its own merits. Sounds like a trueismn. Though maybe not. Maybe people would ask "Why don't they call it D&D! It clearly is! Why do they hate D&D that they don't use its name? I will not play this fantasy heartbreaker!" Of course, this might be different people from the ones complaining now...
Then those fans of D&D that liked the game, not the name, would have been happy to continue playing D&D, and just as fine for those other people to enjoy their new game.
Well, you know, people can still play D&D with whatever edition they prefer and still care to name D&D. I don't care how much OD&D is the true D&D and all others are pale imitations of the true thing, for example. I was quite happy with the 3rd pale imitation, and the 4th is even better. I would never go the original.
Just like the people drinking fruit glavored milk like it better than normal, the ones that want just plain milk can enjoy what they want, and everyone is happy.
A, generic food metaphor... Where is hong when I need him?
Not D&D, or not carrying the name of D&D?
Not D&D in name.
Many would say now that the top [selling currently available in production] RPG already is NOT D&D.
Yes, sure, but it's not unknown that even many people can be wrong. I mean, it still says D&D on the cover, right?