delericho
Legend
And please don't misunderstand me. I don't dislike 4e's fluff on the grounds that it is different. I dislike it because it's shallow, uninteresting, and dry trash that lacks imagination.
Of course, if the existing fluff is so bad, why would you want more of it?
Arguably, the 'better' the fluff in a product is, the harder it will be for the DM to use - better fluff will tend to be much more specific, and the more specific it is the less likely it is to match exactly what you'll need. Yes, the option will always be there to simply strip it out completely... but if you're doing that anyway, what is the point in having the fluff at all?
So, to a large extent, they're damned if they do and damned if they don't.