But why did German publishers adopt that business model? Lack of copyright, I think is an entirely reasonable conclusion. When faced with an environment where they couldn't count on their IP being protected, they found a way to still make an effective business model around it.
That's not a reasonable inference.
German publishing went that route virtually right out of the gate, as it were. They were trying something new, and they got lucky and stumbled on the superior business model.
(Compare the dotcom boom/bust: dozens of business models were tried out in numerous fields...not all of them worked out.)
There is nothing inherent in the copyright regime that disfavors the dual printing method- if there were, mixed mass market/prestige printing would not have flourished in the modern era characterized by true copyright regimes.
<sorry, lost WiFi before completing edit>
In addition, the business model the others were following was the same one that had been going back to Gutenburg's Bible and beyond: books and other written materials were rare and expensive...all in a world without copyright protection. Even with Gutenburg's revolutionary printing process with moveable type, prices fell and numbers of books made rose...but "print runs" were still in sub-1000s. The publishers of France & England simply did a scaled-up version of the old (pre-copyright) way of doing business. The German revolution was in unleashing the full power of Gutenburg's innovation and printing in massive runs.
Could the Russians have made similar advances without copyright protection by adopting a similar business model? Was it really lack of IP that hampered Russian invention or lack of supporting business models and infrastructure?
Pre Peter's reforms, your remedies were self-help or having the protection of a guild or a personal stamp from the gov't. Innovation in Russia stagnated a hundred years behind the West. Within a couple of decades of Peter's reforms, not only did the locals flourish, but Western talent flooded into the country, allowing for even more cross-pollination of ideas.
Last edited: