Open Letter to WotC from Chris Dias

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I have a very hard time believing that. Not that it isn't true, but I find that fact to be mind-numbingly improbable.

What fact? That we spend $30,000 on an adventure path over its lifetime? That's what we spent on WotBS, roughly. We actually plan to spend more on ZEITGEIST over the next two years.

That's probably only a fraction of what WotC would spend on the same.
 

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I ask you, do these things together not suggest some kind of possible relationship to you? Without arguing about causality, can you not infer that 4e is not dominating Pathfinder, and may be surpassed by it?

Clearly many peoples' 3PP 4E products are not selling well. I'm, not disputing that. Extrapolating that to "Therefore the D&D game as a whole is failing, and making the GSL more generous would fix that" is where I take issue with the argument. I've seen no evidence that it would.


I'm glad you're enjoying your AP business at present. I just hope you understand that while you are enjoying your happy little farm, things are going on that could significantly (scratch that, WILL significantly) change the landscape in ways no one can foresee clearly. At some point, the AP market will become more saturated, and it's tough for me to imagine what the follow-up act to that would be. It may be that you're saying you're happy to ride the wave, and in five years, when the well dries up, you're closing down shop. Which is fine, if that's how you see it.

Thanks for the business advice. Everyone, ZEITGEIST and SANTIAGO are cancelled! :D

As for hypthetical future changes - we'll be OK, I'm sure. For all we know WotC will come out with 5E before then, or another third party game will be even more successful than Pathfinder, or Hasbro will go bankrupt, or a thousand other things that can change in five years. We adapted to the 3E-4E change and actually started doing better, not worse.
 
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This is the greatest post about the RPG business EVER created. The "facts" and "opinions" on all sides are crazy in here! Jonathan I am kind of sorry I got you involved with this. LOL!!!!!
 


Okay everybody, deep breaths - even you Morrus. (Gods above and below, I can't believe that I am saying that.)

E N Publishing is in a different situation than most 4e 3pp - it has an audience fed from a site that is primarily D&D players - while there are a lot of us who play Pathfinder the thrust of the site is D&D - which is currently 4e.

E N World has a built in audience of folks who started with the site when 3e was merely a glow on the horizon, and who changed when 3.5 and then 4.0 appeared - as a result E N World has a different audience than any other 3PP.

Me, I prefer Pathfinder, heck, I hate 4e, but I know darned well that the majority of folks who post here are playing 4e. Telling Morrus that his experience is wrong because it does not agree with most publisher's experiences is just silly - most of the buyers for WotBS are self selected from the teeming smelly hordes who frequent this site. And most of them members of the smelly throng still play D&D, and of the current edition.

Morrus and Co. have a different audience - their sales experience has no bearing on the larger market, nor does the larger market have much bearing on E N World. Arguing back and forth and calling each other liars does not change the fact that E N Publishing draws from a different pool.

I can remember when I was disbelieved on several sites when I mentioned that my local Borders sells more Pathfinder than D&D, until the sales figures came out in a lot of places showing the same thing. Even I did not believe that a single PoS was a viable sample, but in aggregate with other PoS the numbers meant something.

I honestly don't think that there is an 800 lb gorilla at this point - there is a 400 lb gorilla that used to weigh in at 800 lbs and a 350 lb gorilla that used to be a chimpanzee. Put together, they don't equal the 800 lb gorilla that there used to be. Soon the ex-chimp may be in a position to beat up the ex-gorilla, but it won't be a cause for rejoicing on anybody's part. Because it will mean that Kong has leapt off the building.

The Auld Grump
 

I can remember when I was disbelieved on several sites when I mentioned that my local Borders sells more Pathfinder than D&D, until the sales figures came out in a lot of places showing the same thing. Even I did not believe that a single PoS was a viable sample, but in aggregate with other PoS the numbers meant something.

This is worth discussing - if only to clarify what people mean when they say that Pathfinder is doing better than D&D.

For example - is anyone saying that the Pathfinder core rulebook has sold more copies than the D&D 4E PHB? Or, failing that, that it has sold more copies since release than the D&D 4E PHB did in the same time period? If that's the case (and someone has figures to show it - although that's unlikely) then I'll concede that Pathfinder is more successful.

The metric, surely, is "How many people are playing X, and will therefore buy future products?" Will Paizo be selling as many "Sourcebook #10" units in two years as WotC did?

One thing I find problematic with this data is that people are comparing the sales of brand new game with the sales of a 4-year old game. I have absolutely no trouble believing that upon launch a shiny new game's core rulebook can temporarily outsell a 4-year old gamer's 15th supplemental book - that sounds utterly feasible.

But the telling metric is how many people overall are playing each game once the new one has settled down and is no longer new. At that point, both companies will be selling supplemental product, and it will be interesting to see what happens then.

However, this is all a tangent to the original topic, which is the Open Letter and the GSL, and the benefit - or lack of - to WotC to make it easier for 3PPs. It's getting hard to keep track of the conversation, to be honest - too many tangents flying around now.
 

200 parents of vaccinated kids is also statisically meaningless, which is what you're missing, there. There are millions if not literally billions of vaccinated kids.

200 gaming companies - be they FLGS or companies that sell .PDFs - all saying they were seeing Pathfinder radically outsell / outperform 4th Edition, would be a pretty significant chunk (if not darn near all) of the RPG industry. Phrased another way, if 10%, instead of less than 1% of 1%, of parents had a complaint, I'm not sure it'd be "just anecdotes".

So, yes. One anecdote, particularly an non-professional one, is nothing; how your buddy sees Pathfinder moving at the store he plays in means nothing. But quality anecdotes - directly from companies, company owner / operators, relating to how their products are directly affected by the shifts (if there is one) in the marketplace, are not 'just anecdotal', and reviewing multiple such anecdotes may well reveal significant market truths.
You're conflating two things here.

Sales data (just like it says on the tin) is data - if it's collected with an eye towards proper sampling and bias, anyway.

"My friend at the game store says something" is an anecdote.

Collect a lot of sales data in a controlled way, and you have meaningful information, if not the whole picture. Collect a lot of stories from the bookstore, and you have a collection of anecdotes.

-O
 

This is worth discussing - if only to clarify what people mean when they say that Pathfinder is doing better than D&D.

For example - is anyone saying that the Pathfinder core rulebook has sold more copies than the D&D 4E PHB? Or, failing that, that it has sold more copies since release than the D&D 4E PHB did in the same time period? If that's the case (and someone has figures to show it - although that's unlikely) then I'll concede that Pathfinder is more successful.

The metric, surely, is "How many people are playing X, and will therefore buy future products?" Will Paizo be selling as many "Sourcebook #10" units in two years as WotC did?

One thing I find problematic with this data is that people are comparing the sales of brand new game with the sales of a 4-year old game. I have absolutely no trouble believing that upon launch a shiny new game's core rulebook can temporarily outsell a 4-year old gamer's 15th supplemental book - that sounds utterly feasible.

But the telling metric is how many people overall are playing each game once the new one has settled down and is no longer new. At that point, both companies will be selling supplemental product, and it will be interesting to see what happens then.

However, this is all a tangent to the original topic, which is the Open Letter and the GSL, and the benefit - or lack of - to WotC to make it easier for 3PPs. It's getting hard to keep track of the conversation, to be honest - too many tangents flying around now.
Well, I can give some data from the local Borders, but it is only for the local Borders. One thing that I can tell you has been painful for the local Borders has been returns - they have been returning a lot of 4e, and have since it was introduced.

Now, I am not saying that the game was not selling well when it first came out, I am saying that the distribution chain was over supplying the local Borders - and was likely over supplying a large number of other stores as well. This does not make bookstore managers happy. They eventually get most or all of their money back for the returns, but the delay eats up profit.

This year past the local Borders returned the majority of the stock of Essentials they got in for Christmas, including nearly all the Red Box. (For what it is worth, I thought that Essentials in general, and the Red Box in particular, would do very well. I was dead wrong in that regard - the part that sold well was the boxes of tiles, which even Pathfinder players were picking up. And I thought that those would be the poor sellers.)

They have yet to return any Pathfinder - but they have been getting cases of 4e Essentials and only half a dozen or so of the Pathfinder when getting initial stock (this is recent - until October they were getting in three copies of each Pathfinder hardcover, they have doubled their order). Then they have been returning most of each case, and selling through the Pathfinder. So they are seeing two things - more sales on Pathfinder, and that they are having 4e crammed down their throats by corporate. :erm: So guess which product they are happier with?

Now they are getting fewer of each product for 4e, and have increased the amounts for Pathfinder.

They are also spining 4e and facing Pathfinder at eye level - so the Pathfinder is getting more visual impact on the shelves. Pathfinder has been selling more copies with fewer books than 4e across the line. The manager's view is that WotC has glutted their own market. So Pathfinder is getting exposure while D&D is spined on higher shelves. (Which is better than being spined on lower shelves - folks would rather reach than bend.)

However, he was happy that all he had to return for the Essentials books was their covers - the remaindered books were stripped and I believe the boxes were crushed. :eek: Crushing and stripping games still strikes me as barbaric and criminally wasteful.

At no time under 2e and 3.X was any game selling better than D&D, not even when 3.5 was in its last gasps, nor when Vampire was at its peak. So, shiny new game or not, D&D not being the top RPG seller at the local Borders is new, and frankly that is a bad thing - I do not think that it is just a matter of Pathfinder selling phenomenally well, it is a matter of decreasing sales of D&D vs. competition, for the first time. After trying not to do so under 3.X, WotC has, for the first time, split their market.

However all the local Borders is stocking for Pathfinder is the hardcovers - I rely on a subscription for the Adventure Paths and special order any other softcovers that I want. If they were carrying the Adventure Paths then maybe they would see some returns for Pathfinder as well. But they aren't taking that chance.

There are dozens of books for 4e fighting for space, and only five for Pathfinder, and so far all the Pathfinder books have been of broad appeal, while some of the 4e books may be a mite focused.

Now, this is a sample size of one store, so not worth all that much, but I would still be surprised to find that it is far from typical.

Please, feel free to split this tangent off to a new thread, but I felt it worth mentioning.

On topic, I doubt that the letter will accomplish much, if anything. But then my respect for WotC has almost vanished, so I admit to personal bias. I loved the OGL, and thought that it was the best thing for RPGs that had come along in years. The GSL is more like a slap in the face with a dead fish. While I do not want D&D to fail I would not mind seeing 4e rot. And in my head 4e and D&D are separate things - the failure of 4e does not mean the failure of the game, merely of its most recent incarnation. (Which is, also in my opinion, blind optimism on my part - WotC is too invested in 4e for the failure of the line to be anything but a bad thing.)

The Auld Grump, tired and getting overly garrulous.
 

One thing I find problematic with this data is that people are comparing the sales of brand new game with the sales of a 4-year old game.


Those dates for the core rules of each game seem off. (Are we discussing 4e which came out in June 08 and PF which came out in August 09?) Anyway, it would seem that the metric is current sales of supplemental materials for each franchise (since that is the focus of the open letter) which, depending on who you ask, might be either. I'm seeing as many people say their FLGS does better with one or the other. I'm seeing more ePubs claim PF is the way to go while some, like yourself, say the competition is less with 4E so the return is better. The data is only problematic if you believe anything you read actually resembles data. The evidence, however, anecdotal and otherwise, seem to support a myriad of conjecture. I can recall very few times in my life when D&D didn't clearly have the lion's share of the tabletop RPG market, new edition or not.
 

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