To clarify, D&D has (almost) always been a game where you get more out of it if you put more thought and effort into it. I'm not suggesting we lose that.
I'm suggesting we lose the
necessity of that.
The character creation "mini-game," if you will, should be
possible, absolutely, but not
required. At its most basic form, D&D should be playable by newcomers in a matter of minutes, not hours. Those who
want to spend hours on characters and optimization should absolutely have that capability, but I feel it should come in the form of add-ons, not the basic, core, out-of-the-box experience. Because
that--again, IME--is where you lose people, both newcomers to the game and experienced gamers who just want a more streamlined experience.
In other words, and using prior versions as an example, if one group wants to play with just Basic, and another wants to play with Basic, Expert, Companion, and Master, that should be entirely possible.