Steve Jackson Games (SJG) has published a stakeholder report online. The report defines the stakeholders as "our employees, our distributors and retailers, and, of course, the people who play our games . . . as well as the freelance artists and designers we work with, the printers who create the finished product, the volunteers who demonstrate our games at conventions and retail stores, and the folks who run game conventions."
I love this transparency, and hope to see more of it from RPG companies in the future. I also love the acknowledgement that customers are, indeed, stakeholders in a business ike this, and that keeping them informed (as opposed to keeping them publicized and advertised to) generates a good deal of goodwill.
The report covers a summary of the company's various product lines and their performance, their online store (e23), and priorities for 2012 which are:
I love this transparency, and hope to see more of it from RPG companies in the future. I also love the acknowledgement that customers are, indeed, stakeholders in a business ike this, and that keeping them informed (as opposed to keeping them publicized and advertised to) generates a good deal of goodwill.
The report covers a summary of the company's various product lines and their performance, their online store (e23), and priorities for 2012 which are:
- Keep most of the core Munchkin sets in print. However, just to control our own inventory and the retailers', we will let some of the slower-moving core sets go out of print for a few months at a time. Munchkin Quest will also disappear from the shelves for a few months this summer to let the retailers sell all the current stock, because we're going to have to raise the price on the next printing.
- Just like last year: ship several new Munchkin releases in a variety of formats (including digital); get Munchkin into new markets; promote Munchkin enthusiastically.
- Very much like last year: Release more dice games, and possibly one or more small card games, or even "toylike" games, at low price points.
- Clean out more of the old pipeline. Make Ogre 6th Edition happen.
- Finish the upgrade of our website and online store. Make it excellent.