Whoa ... is that so? If it is, I would imagine that many many folks don't realize it. Certainly, purchasing a video (in whatever form) doesn't feel the same as renting an apartment. (And, are the laws about several cases, say: Software licenses, movie or song licenses, apartment rental, auto rental, that much the same?)
No analogy is perfect, but the basic truth is the same: a license and a contract for sale transfer rights that define different forms of ownership.
For instance, every license contains terms in which the user of the property can have their use ended or limited by the actual owner. No contract of sale has that.
Most are unaware. Or if aware, can do little about it, aside from becoming a hermit.
The power of voting with your $$$ is powerful, but you need significant numbers & resolve. If 30% of the market for a product like software decided to not support the licensing model anymore, it would seriously hurt many companies. All but the biggest would be pushed to the edge of ruin. Double that and even Microsoft, et alia would be on the verge of capitulation pretty quickly.
Your own example provides evidence of the former.I gotta say: These both need better evidence. They sound more true than perhaps they are.
Of the latter, its less a function of mass production for an undifferentiated market than the actual licensing process.
Apartments are made to different standards and are less customizable than condos. There are furniture and consumer goods brands that are sold exclusively to rental companies. Etc.