...They didn't build the game itself. And people have slammed them on that point since Day 1.
And it is a shame that it appears their chance to build a legacy of their own has been squandered.
I'm curious, as to what direction system-wise you feel that they should have gone for PF2?
Personally I think that unless they took a big risk and offered something markedly different with what they did d20 system-wise, that they would pretty much be in the same boat that they are in now.
IMHO I think that we'll only see the real fallout for Pazio of PF2 not really catching on 3-5 years down the line. They are already branching out with some 5e material, and in time that may become more of their business than their PF house brand.
At least PF kept people playing a D&D style game.
This is more my own
imperfect thoughts than directed at anyone in particular:
The d20 OGL was the most brilliant move WOTC ever made.
Yeah 4e made people question it a bit with the success of PF. But with out that misstep 5e would probably be a different game.
PF stepped into a good place during 4e because not only had WOTC screwed up with 4e, but largely the non d20 alternatives ability to attract D&D players looking for something different had been long gone from the landscape. With no viable contender in sight to this day.
I take the inability of PF2 to grab any kind of increase in market share from 5e to be a notable data point for my theory that 5e's raging success at attracting new players does not translate into success for the rest of the RPG hobby or "market".
Because IMHO there is no single RPG market. There is the market for D&D. Then there is a epically smaller RPG market for everyone else. Because now even in the "everyone else" category, d20/D&D based systems
still compete with other systems for gamers attention.
The 5e explosion is made up of people who want to play 5e. Period.
At Best, the rest of the hobby gets a trickle of new blood from the WOTC stone.