But that wasn't quite like the box sets from B&G and also not really ALL IN for 5e.
It was pretty damn comprehensive.
And it could be paired with a case of the Runelords minis released at the same time for a more all-in experience than B&G.
I've been told a lot that Paizo's strength was their adventure paths and their story telling. Is it still? I know hindsight is 20/20 but I think I said it before that maybe they should have embraced 5e AND been more supportive of PF1 and released things that tweaked 5e so they COULD tell the stories they wanted to tell. Though I still don't quite get why they couldn't tell the kind of stories in their past adventure paths using 5e.
The APs were the flagship line for the first few years. They put out accessories because they were needed to tell the APs they wanted to tell. (That's how we got
Mythic Adventures. Because they wanted to tell
Wrath of the Righteous.)
But a couple years in that really shifted and they did become the crunch company designing products for optimization. They still had APs, but they didn't seem to be the focus and forefront of their releases. Even the miniature line stopped really stopped supporting the new APs and was as much about classic figures.
Ironically, I think the shift came when they became the #1 RPG. So they stopped focusing as much on making adventures for the #1 RPG and instead started focusing on being the #1 RPG and making products designed to sustain and grow the industry. Stuff to attract new players like
The Beginner's Box or the
Strategy Guide.
When ranking their APs, the best are far and away the early ones, and they released some stinkers in the middle of PF1.
I think another factor was the popularity of the game and the setting. Because there were so many homebrew games, they became more reluctant to tell world shaking stories that changed large swaths of the world. Because that might upset people's homebrew. Meanwhile, each staff member had a region "dibbed" but because everyone was so busy doing rulebooks, those regions couldn't be touched or impacted.
And, as you say, if they had
really been an Adventure company they might have embraced 5e and done some support or conversion guides. I was asking for those back in 2014 and 2015 as I wanted to keep supporting Paizo but was double-burnt-out from 3e and super happy with 5e.
In theory they have a 5e book coming out sometime in 2020, paired with the PF2 update of
Kingmaker. But it's being released by a 3rd Party so there's nothing even approximating a hard deadline.