Mistwell
Crusty Old Meatwad
Which is assuming that 5E and Pathfinder are closely analogous here. I think the rest of this thread makes it clear they are not. Adding in the fact that game stores are closed, coming to conclusions about the sales of Paizo through one distributor seems unreliable at best.
First, you are misunderstanding my claim. I did not make a conclusion about Paizo sales overall. I made a conclusion that Diamond appears to not be as meaningfully large distributor for them as many of us thought. That's not a conclusion about their sales.
Second, you are saying the two most popular RPGs, both based on the same d20 system at it's heart and both about dungeons and dragons, are not closely analogous despite being closely analogous for decades and for years and years as one went up the other also went up on Amazon and other charts like ICv2? That does not seem like a well supported claim.
The fact that gaming stores are closed is the same fact that Diamond stopped distributing. That's where Diamond distributes. They don't distribute to the big box stores like Amazon, Barnes and Noble, Walmart, Target, etc., they're distributing to the small comic and game shops.
I think from all of this we can safely assume Diamond was not as important a distribution channel for Paizo as we previously thought. It has to be Amazon and their own website/subscriber base that is the overwhelming bulk of their sales. That's not a conclusion about how good their sales are doing - it's a conclusion about how they distribute.