My reach is small enough that I think my market isn't going to be too "mass" no matter what I do.
1) Here's the challenge: I want to emulate the 3.5 Eberron setting, in the approach that "if it exists in D&D, it has a place" philosophy. Eberron has very distinct takes on halflings, gnomes, and elves, but also provides new and stranger options alongside havens for more traditional versions of the Tolkien 3.
Despite this philosophy, of course, Eberron wasted little space on the old guard options. Hobbit style halflings (which really haven't existed much post-Dragonlance and Dark Sun anyway IME) seem far less interesting than the fierce dinosaur riders, and even tinker gnomes look quaint next to Eberron's Zilargo secret police.
And the more I develop my ideas, the less I care about the Tolkien options at all. They don't seem tired to me, necessarily - I can make a compelling dwarf or elf or whatever the same as I can a kenku or a goliath or a genasai or whatever - but I have a rough time seeing a place for them. I guess that, in much the same way nothing stops you from having orcs or drow elves in your personal Dragonlance game if that's your thing, I can just focus on what I create and let others worry about the hobbits.
2) I had been thinking of archetypes, and looking at how some other games (i.e. not D&D or obvious derivatives) handle them. Through that lens, it's easier to see why some people have a rough time with gnomes and halflings and why they both exist. Never mind gnome and halfling subraces.
So if the archetypes are
- Stalwart Bruiser Who Doesn't Like/Trust Magic
- Lithe Magic-Intensive Prankster
- Homebody Who Is Small And Sneaky
They're easy to backfill. Hell, we could just reskin existing options - "they aren't elves, they're cat-people!" - and run with it with probably no one the wiser. Though that approach runs the risk of running into Talislanta's "no seriously, that's not an elf (even though it looks and acts just like one)" issue.
So I'm looking to expressly invite people to use any D&D tropes or clichés they like, while simultaneously abandoning those tropes as much as possible. Sounds easy!