SageAdvice.eu has compiled a bunch of art shots from the upcoming Ravenloft setting book. I've featured a handful below, but click through to the link for the full set of nearly 30 pieces.

Personally, I can't recall ever being at a gaming table where this is normal or expected.So at your table players don't describe the blood and guts of combat or describe killing blows in graphic detail?
Right. So take those three images and remove the context of "it's a Ravenloft book". Now, do any of those three scream horror? To me, yes. Two of them do. Because in the top and bottom images a figure portrayed in the image is horrified or scared or afraid. The middle image looks like any other pre-action scene where a PC is facing off against undead. The look on his face suggests determination, not fear. So even excluding the blood and gore, most of these images are generic fantasy rather than even Ravenloft specific, much less actual horror...even with the minimal bar of "someone in the image looks scared".Really? I couldn’t disagree more.
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It’s D&D. A game where fantastic heroism is baked into its very DNA. “Actual horror” was never on the table. You can make horror work in D&D if you really want to (though honestly you’d probably be better off picking a system that’s better suited to it), but for the most part what you’ll get from any official product is heroic fantasy with a horror tone, and maybe some horror themes.Right. So take those three images and remove the context of "it's a Ravenloft book". Now, do any of those three scream horror? To me, yes. Two of them do. Because in the top and bottom images a figure portrayed in the image is horrified or scared or afraid. The middle image looks like any other pre-action scene where a PC is facing off against undead. The look on his face suggests determination, not fear. So even excluding the blood and gore, most of these images are generic fantasy rather than even Ravenloft specific, much less actual horror...even with the minimal bar of "someone in the image looks scared".
It's become more popular--probably thanks to Critical Role--to describe how you actually kill a creature when you succeed on that final attack roll. At my table, it's usually along the lines of "I drive my sword through his jaw and push upwards" or "my dagger sinks deeply into her kidney." I imagine that some people go deep into descriptions of viscera and arterial sprays, though.Personally, I can't recall ever being at a gaming table where this is normal or expected.
They sure seem to be playing up the notion that "actual horror" is on the table. Considering they're talking about things like safety tools and genre guides and they're coding different domains as the gothic horror domain, the body horror domain, the cosmic horror domain. Wizards really seems to think they're putting out an "actual horror" book. You're probably right, but someone should tell their marketing department.It’s D&D. A game where fantastic heroism is baked into its very DNA. “Actual horror” was never on the table.
Yeah. I know. I'm running three Call of Cthulhu games. I also regularly run D&D horror games. It's not that hard to do, you just have to be willing to subvert some of the heroic fantasy expectations and your players have to be on board for that.You can make horror work in D&D if you really want to (though honestly you’d probably be better off picking a system that’s better suited to it), but for the most part what you’ll get from any official product is heroic fantasy with a horror tone, and maybe some horror themes.
Only the ones with horrible/spooky things happening or depicting scared characters. The rest are generic D&D fantasy art. I'm not knocking the art. It's all top notch. But most of it's barely identifiable as even Ravenloft art, to say nothing of whatever faux-horror they're pushing with the book.All that said, the art is definitely evocative of horror.
Right. The kid in a mask with spots of ketchup for blood at Halloween version of horror. Again, if that's what you expect them to deliver, and that's what they intend to deliver, someone should tell their marketing department, because what they're suggesting the book will be and what you expect the book to be are wildly different beasts.Again, it’s no H.R. Geiger, or Junji Ito, or what have you. But it was never going to be that. It was always going to be D&D in a horror-themed setting.
I Cath (if it wasn't such a dumb domain) and Rokoshima Taiyou.Which domain includes things like jiangshi and other asian-inspired creatures of horror?
Has been at our table for decades. Not every swing and not every monster killed, but the big ones and the fight ending ones, yes.Personally, I can't recall ever being at a gaming table where this is normal or expected.
Exactly. Though it predates CR for a lot of people.It's become more popular--probably thanks to Critical Role--to describe how you actually kill a creature when you succeed on that final attack roll. At my table, it's usually along the lines of "I drive my sword through his jaw and push upwards" or "my dagger sinks deeply into her kidney."
Some do. Most don't in my experience.I imagine that some people go deep into descriptions of viscera and arterial sprays, though.
To be fair, you can easily make Bleutspur into a Geiger-esque domain. And Junji Ito has such a wide variety of horror styles (compare The Hanging Balloons, The Intersection Pretty Boy, The Long Dream, Tomie, Gyo, The Town Without Streets, and Uzumaki) that you can fit him in almost anywhere. Honestly, I think The Town Without Streets would make for an amazing, if small, domain.All that said, the art is definitely evocative of horror. Again, it’s no H.R. Geiger, or Junji Ito, or what have you. But it was never going to be that. It was always going to be D&D in a horror-themed setting.