Ruin Explorer
Legend
Yup. Innovation isn't what is needed. Exciting ideas are. Books that provide new ways of playing, especially if there's demand for that. Ravenloft is a great example of this. Dark Sun sticks out because it could actually do really well here as well. So could a Planesjammer-type affair. Dark Sun potentially hits a sort of "fight the man", "try to survive in a harsh environment", and "be powerful and strange" deal that hasn't been fully explored in any setting yet. I don't say this to big-up Dark Sun, but rather because it fits the model pretty well. Stick a new class in there as well and however much people sneered at the Mystic a few years ago, it'll sell like hot cakes to that 50 million (is it really that many? Amazing!).Greek mythology was pretty well tapped in the years prior to Theros, and it still wold well. With an audience of 50 million, many of them literally children, you overestimate the need for speedy innovation.
Sure, and anecdotally, it didn't work on a single person I know who plays D&D IRL. A couple of them even quit Magic in the last few years lol (unrelated reasons). So YMMV there.Anecdotally, it worked on me, and Magic is seeing massive, massive growth the last couple years. If anyone has evidence if it is the case, WotC does. Technically, D&D has the larger player base, by a significant degree, it's just not the money sink Magic can be.
But massive growth in card games doesn't seem to have much to do with D&D, I'd suggest - just look at the utterly demented stuff going down with the Pokemon TCG right now - it's selling so insanely that Target and Gamestop stopped carrying it because it was scaring other customers and causing the staff to be threatened with violence!
If MtG was growing faster and bigger than other stuff, you might be able to at least assert the possibility of a causal relationship, but AFAICT MtG is expanding a lot, lot slower than stuff like Pokemon (I forget what the other stuff selling ridiculously is - but basically all these card things seem to have gone insane since the pandemic).
And yeah WotC will know. If they keep putting out MtG books steadily it hints that they see some kind of connection. If Theros is the last for a while, there probably isn't a strong one. We shall see of course.