Maxperson
Morkus from Orkus
People old enough to be discriminated like that often don't have much time left in their careers anyway and a lot of time they will get a lot more money from a win, than from what few years they have left. Plus, they can try to find a job elsewhere. If you're suing, you generally lost your job or are being targeted unfairly, so staying and just taking it isn't really much of an option.I mean, in practice you totally are, though, with brand leaders and the like, because it's very easy to express it in terms of qualifications and experience and further senior people who want careers, do not sue for age discrimination.
They are also there to stop companies from getting rid of older people across the board and replacing them with younger people.Age discrimination laws aren't there to prevent changing the leadership of a brand to help it reach new markets. They're there to stop the 50-something person from getting fired because they're slightly slower on their feet than the 20-something person, or the like. In normal, non-executive roles, suing on this basis absolutely makes sense. At an executive level, especially in a brand leadership role? You might as well announce your retirement. Because at best you're going to get a payout and end up out anyway. And basically unhire-able.