WotC Hasbro Bets Big on D&D

During today's 'Hasbro Fireside Chat', Hasbro's Chris Cocks, chief executive officer, and Cynthia Williams, president of Wizards of the Coast and Digital Gaming mentioned D&D, and about betting big on its name. This was in addition to the Magic: The Gathering discussion they held on the same call. The following are rough notes on what they said. D&D Beyond Leaning heavily on D&D Beyond 13...

During today's 'Hasbro Fireside Chat', Hasbro's Chris Cocks, chief executive officer, and Cynthia Williams, president of Wizards of the Coast and Digital Gaming mentioned D&D, and about betting big on its name. This was in addition to the Magic: The Gathering discussion they held on the same call.

Hasbro.jpg


The following are rough notes on what they said.

D&D Beyond
  • Leaning heavily on D&D Beyond
  • 13 million registered users
  • Give them more ways to express their fandom
  • Hired 350 people last year
  • Low attrition
What’s next for D&D
  • Never been more popular
  • Brand under-monetized
  • Excited about D&D Beyond possibilities
  • Empower accessibility and development of the user base.
  • Data driven insight
  • Window into how players are playing
  • Companion app on their phone
  • Start future monetization starting with D&D Beyond
  • DMs are 20% of the audience but lions share of purchases
  • Digital game recurrent spending for post sale revenue.
  • Speed of digital can expand, yearly book model to include current digital style models.
  • Reach highly engaged multigenerational fans.
  • Dungeons and Dragons has recognition, 10 out of 10
  • Cultural phenomenon right now.
  • DND strategy is a broad four quadrant strategy
  • Like Harry Potter or Lord of the Rings or Marvel
  • New books and accessories, licensed game stuff, and D&D Beyond
  • Huge hopes for D&D
What is success for the D&D Movie
  • First big light up oppourtunity for 4th quadrant
  • Significant marketing
  • They think it’ll have significant box office
  • It has second most viewed trailer at Paramount, only eclipsed by Transformers
  • Will be licensed video games, some on movies
  • Then follow up other media, TV, other movies, etc.
  • Bullish on D&D.
 

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Oofta

Legend
I think it reaches a breaking point for a lot of people though. I am at the point where I am looking to decrease, not increase my subscription services. I just can't afford all those monthly or annual fees anymore. I'll keep the basics, for example I use Word and Adobe enough, but I am not going to do a subscription for an RPG or a new streaming service.

For Word and Office I just bought a permanent license for $30. Even Microsoft is realizing that subscription models only go so far.
 

OB1

Jedi Master
...and they all work at WotC and their IP is owned by WotC?
Do they need to in order to be the new face? They do work closely with WotC, have released 2 official books for 5e, promote DDB on their stream. I'd be shocked if WotC isn't working to secure them moving to the 2024 ruleset and while I don't think Exandria will become the new default setting in this update, I also wouldn't be surprised if when they eventually stop doing their own streams, that they wouldn't sell the IP to WotC for a huge pile of cash to retire on.
 

MNblockhead

A Title Much Cooler Than Anything on the Old Site
Oh, absolutely. I write software and was thinking about building a campaign tracker and then the beta version came out and I decided to put it on hold thinking that I would take a wait and see attitude. Still waiting.

So for now I continue to use obsidianportal. Not that it's great, but I've been using it for a long time and I have a lot of info in there. But a real campaign tracker would be welcome.
Have you looked at World Anvil?

If I were to run a campaign in my home brew game again, I would probably use World Anvil. I still have most of my home brew content from my first 5e campaign in RealmWorks on a VM. RealmWorks had such promise. But I've been running purchased adventures the last few years, so all of the campaign-management tools I'm familiar with are not worth the time and effort for me.
 

Steel_Wind

Legend
I don't know about superior, but I think that in-person play lacks disadvantages that VTTs necessarily possess, largely with regards to the technological factors inherent in using them. While virtual play is clearly a boon for people who can't otherwise meet in-person, the reliance in internet connectivity opens up several new areas where things can go wrong (I know several people in rural areas, for instance, whose internet connection becomes spotty if it rains; one guy has his connection lag severely if anyone else in his house runs the microwave), etc.

And that's before the point about "the medium becomes the message," which strikes me as a legitimate factor to be concerned about. VTTs aren't the same as video games, so I don't think they can necessarily be compared to something like Dragon Age or League of Legends, but there's something to be said for an immersive virtual environment (i.e. a more elaborate, graphically-intensive VTT) creating a sense of limitations because certain aspects of PC interaction with the game world are programmed to be supported and others aren't. That the type of play sets expectations is something which goes back much further than VTTs, where RPGs are concerned, but they have the potential to inadvertently create new barriers in that regard without meaning to.

There's also the issue of micro-transactions and shifted corporate focus as well. A greater pivot to digital assets likely (albeit not conclusively) means a reduced emphasis on game mechanics and lore/worldbuilding, which means less material for people who like that. That certainly constitutes a legitimate reason to be concerned with the direction which 1D&D is going, and I thought the video did a good job covering most of those points.

EDIT: Forgot to talk about the issue of third-party products potentially being harder to integrate into a VTT also.
I thought the bias against VTTs -- and a belief that in-person TotM was inherently superior and how awful it would be if new players lose it is the theme that ran throughout his video.

The idea that people are limited by interacting with a more elaborately realized environment thereby creates invisible chains is not necessarily wrong. But the impact of it is exaggerated and elevated as the reason to objecting to a mode of play he does not prefer. To be clear though -- if I was stuck playing only on Roll20? I wouldn't prefer it either. But that's because the visual fidelity and options I want aren't available on that platform.

I'm older. I have an elaborate and expensive PC designed for playing RPGs online. I have other uses for it, sure, but make no mistake -- that purpose was the primary use I designed it for. Six of my eight players share this same approach to their own PC environments. We are middle aged men, have a disposable income, and this is our hobby.

While it is commonplace to hear that gamers care mostly about gameplay and not about eye candy, the retail test over a course of 45+ years selling entertainment software and electronic games is that more and better eye & ear candy sells best, all else being equal. And usually when it isn't equal, too. In this, I note that what people say does not match what people actually do.

There is another theme which has emerged in this thread, (not necessarily in your response, so I apologize for that) that making people pay for electronic cosmetics is silly, limiting, or -- dare I say it -- an unwelcome innovation.

No it isn't. It is entirely legitimate. This is a case of not thinking matters through.

I have more than 8,000+ minis in 2 large steel storage cabinets. Call it 600 or so pewter minis, another 1,200 Bones and the rest of them pre-paints from WotC, Wizkids et al. It's a VAST collection and it cost a stupid amount of money. (My wife might have mentioned that, once or twice :)).

How often do I use these now after having gone completely virtual? Rarely since 2011 - and not at all since 2014. HOWEVER, I haven't spent a nickel on minis, paints, bases, glues or flock since then, too. But I do pay for a monthly subscription to Photoshop, I buy Dungeondraft, and subscribe to a number of patreons for digital artists to purchase tokens, digital maps, and textures. It's still buying brushes, paint, battlemats and minis and terrain -- just in a different form.

My point: when you move to electronic remote gaming via VTT, the ability to accessorize in a manner than pre-dates D&D itself is lost. This game started from miniature use, not the other way around. And VTT play necessarily removes those physical minis at a stroke. If what we are left with is another market to buy the same thing we have been buying from Ral Partha, RAFM, Grenadier Citadel et al ---> all the way to the latest Reaper Bones set and STLs printed on the newest and latest 3d printer? We'll likely be just fine with that approach, thanks.

All of that merchandising goes out the window with digital VTT play. So the idea that people will spend $$ on "microtransactions" for digital icons is somehow heresy or "exploits new ground in an offensive manner" ignores the vast money spent on minis in this hobby in years and decades past.

We'll be fine. The hobby will survive quite nicely a player who wants a spiffy digital mini with an animated flaming sword, just as the hobby survives a player buying a mini which matches his PC, paints it up and brings it to the table for use during play. It's no different. At all.

Claims the sky is falling because people will spend money on cosmetics, as if they have not been doing this for 50 years already, is nonsense. What's really going on is that the particular cosmetics virtual play contemplates are not the cosmetics they are used to paying for when they play D&D, so it's BadWrongFun.
 
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Incenjucar

Legend
Do they need to in order to be the new face? They do work closely with WotC, have released 2 official books for 5e, promote DDB on their stream. I'd be shocked if WotC isn't working to secure them moving to the 2024 ruleset and while I don't think Exandria will become the new default setting in this update, I also wouldn't be surprised if when they eventually stop doing their own streams, that they wouldn't sell the IP to WotC for a huge pile of cash to retire on.
Yes. Streamers have to be negotiated with and their IP isn't bound by WotC's goals. Any given streamer group can bounce and move to another system or announce their own if they're feeling extra spicy. They could also just break up and move on to different projects mid-way through WotC's big push on something.
 

Maxperson

Morkus from Orkus
They said DMs are 20% and make most of the purchases. Nothing about age at all.

Did I miss a bit?
Well, disposable income is a consideration and the older you are, the more you tend to have. Not a lot of young 20 somethings have a good amount of disposable income to spend relative to the folks like you and me.
 

Maxperson

Morkus from Orkus
Some of the same people who used to claim the sky is falling and D&D was being "run by a skeleton crew" are now claiming the sky is falling regarding a topic involving them having hired 350 additional employees for D&D just last year.

Some people will always claim the sky is falling.
Well, gravity ensures that it always is falling. :p

Jokes aside, there is a point(and I have no idea of 350 is the number) where too many people stirring the pot is problematic and consume more resources that would be better spent on fewer people and better quality product.
 

darjr

I crit!
Well, disposable income is a consideration and the older you are, the more you tend to have. Not a lot of young 20 somethings have a good amount of disposable income to spend relative to the folks like you and me.
Sure, but by the numbers they are generally talking about folks younger than you or me, assuming your 50 something or high 40s.

I just dint see where it means grognards or the old guard or even a majority over the younger demographic.
 

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