The risk is now on the streaming screen.I saw something with Matt Damon talking about new movies coming out and how studios are not taking risks. There is no DVD aftermarket sales to boost the revenue by 20% anymore, so the movies are remakes and sequels that have worked in the past. There is also a world market component and how movies are seen in other countries that affect the movie direction. It is not exclusive of course, but it makes sense.
Apparently Disney is having some trouble moving toys these days. A lot of Marvel and Star Wars toys aren't selling at regular retailers like Target or Walmart and end up being sold for steep discounts at places like Ollies. i.e. Retailers who specalize in selling overstock at a discount. When the merchandise stops selling I imagine that's something that factors into the decision on what kind of movies to make.Preteens love toys and merchandising of superheroes, but teenages have stopped to buy comics. It is not only because manga is more popular, but also because we are in the age of videogames, where the main characters are designed with a balance between power and vulnerability, succes and failure. For the point of view of the gamers the superheroes are "overpowered" and so boring and annoying as the Mary Sue. Where is the challenge if they are too "perfect"?