Dragonbane in Publix Commercial

Aldarc

Legend
Dragonbane by Free League Publishing was spotted in a commercial for Publix, an employee-owned grocery chain found in the southeast of the USA.



According to Tomas Härenstam, Free League Publishing was first approached about using The One Ring in the advertisement. However, since that would have been a potential tricky legal issue, Tomas suggested that they use Dragonbane instead.
 

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Dragonbane by Free League Publishing was spotted in a commercial for Publix, an employee-owned grocery chain found in the southeast of the USA.
The only "Publix" branded business I know of is a storage unit company... as in, rent a 5×10' (1.6×3.2m) locker in a brick building. (www.publixselfstorage.com)

So, to me, this ad makes no sense. WTH does "feed your fandom" have to do with Publix?
 

The only "Publix" branded business I know of is a storage unit company... as in, rent a 5×10' (1.6×3.2m) locker in a brick building. (www.publixselfstorage.com)

So, to me, this ad makes no sense. WTH does "feed your fandom" have to do with Publix?
Publix is a grocery store chain in the Southeastern US, at least. It's one of the places we shop.
 
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