WotC Mike Mearls: "D&D Is Uncool Again"

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In Mike Mearls' recent interview with Ben Riggs, he talks about how he feels that Dungeons & Dragons has had its moment, and is now uncool again. Mearls was one of the lead designers of D&D 5E and became the franchise's Creative Director in 2018. He worked at WotC until he was laid off in 2023. He is now EP of roleplaying games at Chaosium, the publisher of Call of Chulhu.

My theory is that when you look back at the OGL, the real impact of it is that it made D&D uncool again. D&D was cool, right? You had Joe Manganiello and people like that openly talking about playing D&D. D&D was something that was interesting, creative, fun, and different. And I think what the OGL did was take that concept—that Wizards and this idea of creativity that is inherent in the D&D brand because it's a roleplaying game, and I think those two things were sundered. And I don’t know if you can ever put them back together.

I think, essentially, it’s like that phrase: The Mandate of Heaven. I think fundamentally what happened was that Wizards has lost the Mandate of Heaven—and I don’t see them even trying to get it back.

What I find fascinating is that it was Charlie Hall who wrote that article. This is the same Charlie Hall who wrote glowing reviews of the 5.5 rulebooks. And then, at the same time, he’s now writing, "This is your chance because D&D seems to be stumbling." How do you square that? How do I go out and say, "Here are the two new Star Wars movies. They’re the best, the most amazing, the greatest Star Wars movies ever made. By the way, Star Wars has never been weaker. Now is the time for other sci-fi properties", like, to me that doesn’t make any sense! To me, it’s a context thing again.

Maybe this is the best Player’s Handbook ever written—but the vibes, the audience, the people playing these games—they don’t seem excited about it. We’re not seeing a groundswell of support and excitement. Where are the third-party products? That’s what I'd ask. Because that's what you’d think, "oh, there’s a gap", I mean remember before the OGL even came up, back when 3.0 launched, White Wolf had a monster book. There were multiple adventures at Gen Con. The license wasn’t even official yet, and there were already adventures showing up in stores. We're not seeing that, what’s ostensibly the new standard going forward? If anything, we’re seeing the opposite—creators are running in the opposite direction. I mean, that’s where I’m going.

And hey—to plug my Patreon—patreon.com/mikemearls (one word). This time last year, when I was looking at my post-Wizards options, I thought, "Well, maybe I could start doing 5E-compatible stuff." And now what I’m finding is…I just don’t want to. Like—it just seems boring. It’s like trying to start a hair metal band in 1992. Like—No, no, no. Everyone’s mopey and we're wearing flannel. It's Seattle and rain. It’s Nirvana now, man. It’s not like Poison. And that’s the vibe I get right now, yeah, Poison was still releasing albums in the ’90s. They were still selling hundreds of thousands or a million copies. But they didn’t have any of the energy. It's moved on. But what’s interesting to me is that roleplaying game culture is still there. And that’s what I find fascinating about gaming in general—especially TTRPGs. I don’t think we’ve ever had a period where TTRPGs were flourishing, and had a lot of energy and excitement around them, and D&D wasn’t on the upswing. Because I do think that’s what’s happening now. We’re in very strange waters where I think D&D is now uncool.
 

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However, writing out your rules from scratch means it's not going to bear substantial similarity, just due to word choice. Note: I'm not referring to "Changing names" I'm referring to re-writing every rule individually. Your own expression of the same concept.
Large language model AI makes it trivial to rewrite rules, I wonder if this will impact the legal situation.
 

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Enough with the negativity, got enough of that in the real world right now, I don’t need it in the hobby I enjoy.
I mean, you can't force people to be cheerful for your entertainment when they feel bad about something. Your hobby is made of people; it's not a pure mote of fun floating through the cosmos. Your hobby is a part of the real world, whether you like it or not.
 

The D&D movie is a good example of why fan sentiment matters.

Did the OGL directly hurt the movie? Maybe. You can't be sure, but when you make a $150 million bet on something, you want to ensure that you have as many things running in your favor as possible.

Remember that the OGL received plenty of mainstream press coverage:
So if you are a movie studio exec trying to explain to your bosses why a movie you backed didn't make its money, what are you going to do? Are you going to take the blame, or point to the D&D license holders and say, "It would have been a huge hit if it wasn't for those guys at WotC."

Remember all the TV series they talked about, and the documentary? Where do you think they went?

Corporations do not release a product under a no strings attached license because they want to keep a small subset of online fans happy. I'm sure there were serious conversations on whether the D&D business was going to survive. It's very likely that the fans weren't the only people hounding Wizards.
 

Not really germane to the article, but I always found the whole Blood War conflict between, a like, really arbitrary distinction? Like they don't have more in common than they don't?
Yes and no. Evil feeding upon itself is a huge trope. Plus the way D&D outer planes work, each faction has deep seated philosophical differences on how to bring evil to the multiverse and wants to be the only/main evil. Those things make for a lot of bloodshed, so I liked the idea of the Blood War.
 

It's still a bit early for a LOT of Greyhawk products, but even so - I don't know how many there will be. Just give me a few quality ones and I'll be happy. :)
I am a part of the Greyhawk community, and it has become more active since the inclusion of the setting in 2024. Not everyone likes the new take on it, but many seem to be seen an opportunity and are making publishable products. There have been very few Greyhawk products before 2024, and they were mostly free fan work.

Sadly, the Greyhawk products I've looked out do not appeal to me. But then my Greyhawk diverges quite a lot in both mood and particulars.
 
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I am a part of the Greyhawk community, and it has become more active since the inclusion of the setting in 2024. Not everyone likes the new take on it, but many seem to be smelling money and are making publishable products. There have been very few Greyhawk products before 2024, and they were mostly free fan work.
Sadly, the Greyhawk products I've looked out do not appeal to me. But then my Greyhawk diverges quite a lot in both mood and particulars.
Greyhawk very much becomes what you make it - even the Greyhawk community has wildly divergent takes on what is released after 1985!

It's been my main setting for running adventures in since 2000, and though I've drawn inspiration from published material, it's very much my own take these days.

Cheers!
 

I do wonder if the DnD movie would have done better if released a month later so that it wasn't directly competing with Mario, I feel like people only have so much entertainment money to go around. Perhaps they'd checked online and saw the Negative Nellies talking trash about Mario and thought it wasn't going to be as much of a hit and decided to risk it.
 

I do wonder if the DnD movie would have done better if released a month later so that it wasn't directly competing with Mario, I feel like people only have so much entertainment money to go around. Perhaps they'd checked online and saw the Negative Nellies talking trash about Mario and thought it wasn't going to be as much of a hit and decided to risk it.

Probably not. That year had a very cramped release schedule. That summer had 5 or 6 big budget movies released 1 week apart.

It's biggest problem was most likely it's a D&D movie even if it's the first good one
 

I do wonder if the DnD movie would have done better if released a month later so that it wasn't directly competing with Mario, I feel like people only have so much entertainment money to go around. Perhaps they'd checked online and saw the Negative Nellies talking trash about Mario and thought it wasn't going to be as much of a hit and decided to risk it.
We had people here poo-pooing the idea that Mario was going to have a big impact. I think unless people had young kids -- who were the audience the movie was aimed at, as the howls of protest from older fans at the trailer made very clear -- it was easy to make that mistake.

My kids were up for seeing DADHAT, but really wanted to see Mario the next weekend, which we saw at the first showing of the day to avoid the crowds and it was still really well attended.
 


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