WotC Mike Mearls: "D&D Is Uncool Again"

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In Mike Mearls' recent interview with Ben Riggs, he talks about how he feels that Dungeons & Dragons has had its moment, and is now uncool again. Mearls was one of the lead designers of D&D 5E and became the franchise's Creative Director in 2018. He worked at WotC until he was laid off in 2023. He is now EP of roleplaying games at Chaosium, the publisher of Call of Chulhu.

My theory is that when you look back at the OGL, the real impact of it is that it made D&D uncool again. D&D was cool, right? You had Joe Manganiello and people like that openly talking about playing D&D. D&D was something that was interesting, creative, fun, and different. And I think what the OGL did was take that concept—that Wizards and this idea of creativity that is inherent in the D&D brand because it's a roleplaying game, and I think those two things were sundered. And I don’t know if you can ever put them back together.

I think, essentially, it’s like that phrase: The Mandate of Heaven. I think fundamentally what happened was that Wizards has lost the Mandate of Heaven—and I don’t see them even trying to get it back.

What I find fascinating is that it was Charlie Hall who wrote that article. This is the same Charlie Hall who wrote glowing reviews of the 5.5 rulebooks. And then, at the same time, he’s now writing, "This is your chance because D&D seems to be stumbling." How do you square that? How do I go out and say, "Here are the two new Star Wars movies. They’re the best, the most amazing, the greatest Star Wars movies ever made. By the way, Star Wars has never been weaker. Now is the time for other sci-fi properties", like, to me that doesn’t make any sense! To me, it’s a context thing again.

Maybe this is the best Player’s Handbook ever written—but the vibes, the audience, the people playing these games—they don’t seem excited about it. We’re not seeing a groundswell of support and excitement. Where are the third-party products? That’s what I'd ask. Because that's what you’d think, "oh, there’s a gap", I mean remember before the OGL even came up, back when 3.0 launched, White Wolf had a monster book. There were multiple adventures at Gen Con. The license wasn’t even official yet, and there were already adventures showing up in stores. We're not seeing that, what’s ostensibly the new standard going forward? If anything, we’re seeing the opposite—creators are running in the opposite direction. I mean, that’s where I’m going.

And hey—to plug my Patreon—patreon.com/mikemearls (one word). This time last year, when I was looking at my post-Wizards options, I thought, "Well, maybe I could start doing 5E-compatible stuff." And now what I’m finding is…I just don’t want to. Like—it just seems boring. It’s like trying to start a hair metal band in 1992. Like—No, no, no. Everyone’s mopey and we're wearing flannel. It's Seattle and rain. It’s Nirvana now, man. It’s not like Poison. And that’s the vibe I get right now, yeah, Poison was still releasing albums in the ’90s. They were still selling hundreds of thousands or a million copies. But they didn’t have any of the energy. It's moved on. But what’s interesting to me is that roleplaying game culture is still there. And that’s what I find fascinating about gaming in general—especially TTRPGs. I don’t think we’ve ever had a period where TTRPGs were flourishing, and had a lot of energy and excitement around them, and D&D wasn’t on the upswing. Because I do think that’s what’s happening now. We’re in very strange waters where I think D&D is now uncool.
 

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As far as I can tell, the only 'person' [1] writing Westerns any more is the despicable William W. Johnstone. Properties, and even entire genres, die.

[1] In quotes because he died years ago; it's his niece writing under his name now as I understand it.
If D&D dies, it's because the whole TTRPG market finally succumbs to video games or VR technology. In your analogy, Paizo, KP and every indie publishers has also eaten dirt.
 

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If D&D dies, it's because the whole TTRPG market finally succumbs to video games or VR technology. In your analogy, Paizo, KP and every indie publishers has also eaten dirt.
Nope. Fiction writing is alive and well.

But someday the last game of Dungeons and Dragons will have been played, and that will happen in less than a hundred years from today.
 

If D&D dies, it's because the whole TTRPG market finally succumbs to video games or VR technology. In your analogy, Paizo, KP and every indie publishers has also eaten dirt.
I don’t know if D&D will die but I can see the brand trading hands. Hasbro is still a company saddled with a good amount of debt and if they were to make some missteps, or some of their big ticket projects crash and burn, or bad financial decisions were made, anything could happen there.
 


If D&D dies, it's because the whole TTRPG market finally succumbs to video games or VR technology. In your analogy, Paizo, KP and every indie publishers has also eaten dirt.
I don’t think this is necessarily the case. It could die if it splits the fan base again and doesn’t take steps to recover, and another pathfinder could step in. I remember when 4E and Pathfinder came out I was doing tons of demos of my own stuff at stores and the striking thing was it was a 50-50 split of tables playing pathfinder or 4E (prior to that D&D dominated most of the tables). WOTC corrected with 5E and the game got even bigger. But there is no assurance WOTC makes all the right moves to stay on top. We may call it D&D, the game that replaces it may well be S&D in all but name, but I can easily see a situation where the current holder of D&D causes the game itself to die (without losing to other cultural forces like video games)
 

Politics.
I don’t know if D&D will die but I can see the brand trading hands. Hasbro is still a company saddled with a good amount of debt and if they were to make some missteps, or some of their big ticket projects crash and burn, or bad financial decisions were made, anything could happen there.
Hasbro will part with Wizards of the Coast and it's brands when President Musk demands it's dissolution and Federal acquisition.

I get a lot of people envision a day where D&D is free of corporate meddling, but that's not happening. denial isn't just a river in Egypt.
 

Hasbro will part with Wizards of the Coast and it's brands when President Musk demands it's dissolution and Federal acquisition.

I get a lot of people envision a day where D&D is free of corporate meddling, but that's not happening. denial isn't just a river in Egypt.
No, it’s too valuable to not be part of some company’s “portfolio”.
 

No. I'm done with this. People dreaming about stuff that has no basis in reality. You might as well say a pink unicorn is going to come and save D&D and we'll all sit down and play 1e again as God and Gygax intended.

I have no interest in arguing with delusion.
 

Hasbro will part with Wizards of the Coast and it's brands when President Musk demands it's dissolution and Federal acquisition.

I get a lot of people envision a day where D&D is free of corporate meddling, but that's not happening. denial isn't just a river in Egypt.

I am not saying HASBRO will part with D&D (it will probably be a valuable IP to retain no matter what). I can just see how a non-official D&D or even another RPG could supersede it as the dominant table top RPG
 

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