the series was a tactical RPG
I think part of what the article is saying is that a lot of publishers believe that the audience for a "tactical RPG" in limited. That in order to have mass appeal, you need to be a different kind of game. And given Capitalism's whole thing, mass appeal is ultimately what publishers NEED to have. So the data folks will show that historically tactical RPGs have sold around X or Y but that, say, ACTION RPGs have a much better and bigger potential based on some of the datapoints. And then you have a situation where you can't make a "tactical RPG" if you're working with a big, risk-averse publisher - you need to make the thing that will make the money, and if that's a live service action RPG or whatever, then that's what you will make, because CREAM.
And BG3 and Clair Obscur serve as counterpoints to that, because they are very very popular games in supposedly "niche" gameplay genres. And y'know, once is a fluke, but twice is a pattern!
This problem crops up time and again across a lot of creative industries because the people who make funding decisions aren't as good at data analysis as most of them think they are, and the investors are ultimately the real customers.
Which isn't to say there's no truth in the pull toward mass appeal. Clair Obscur isn't
Lisa or even
Pathologic. It's got a LOT of mass appeal potential. D&D 5e is probably more targeted at mass appeal than 3e and 4e were, and it was probably a good decision given how successful the edition's been. There's just something to be said for not sacrificing identity on the altar of appeal. (D&D forgets this sometimes, too, ie: 2024
Command vs. 2014
Command)
Also, when you're analyzing market data to identify what could be the most profitable choices to make, it's probably good to remember that the data is inherently backward-looking. It tells you what has been the case so far, in the past. Times change, trends wax and wane, and if you only ever chase what looks like a "safe" investment, you're going to be caught with your pants down when the audience shifts. There's not a formula for catching lightning in a bottle.
One of the things that Veilguard's development shows is that chasing trends can very much be a losing battle.
Anyway, like Sonic says