For the same reason most Americans don't understand New Zealand's lamb 'obsession'.I dont understand American turkey obsession lol. Its a deli meat here.
You don't have much access to it!
A well roasted turkey has a crispy delicious skin, juicy meat, and takes other flavors as well as chicken if not better. After dismantling that bird I tore the breasts into bite-sized chunks and added it to red beans, celery, onion, garlic, peppers, butter, cayenne pepper, and paprika to make a delicious variation of Red Beans and Rice.
The average New Zealander eats about 14kg of lamb per year. We eat about 15kg of Turkey. A -lot- of that turkey is just sandwiches.