Zardnaar
Legend
Well in 1977 I bought my DMG for 20 dollars that would be 106 dollars in todays dollars. We are actually paying 1990 prices for books now if you adjust for inflation. That book in 1990 was about 30 dollars which would be 73 dollars.
But the problem with such a simple argument is 1. we had far less competition for dollars back then. For instance most people on the bottom half of the economy didn't have 2 to 4 streaming services they just got their TV over the air on antenna. People watched TV, read books, played games. Computers weren't in most households and most of the stuff you do on the internet didn't exist.
2. The median salary in 1970 was 9,400 dollars a year. That's 78,000 dollars in today's dollars year now. The median salary today is 45,000.
This creates the problem the game industry (and all entertainment and non essential spending) has with using inflation as a guide for price is that wages haven't kept pace with inflation since the mid to late 1970's and there are lot more competitors for people's extra dollars than back then. Thus the industry giving in and selling PDF's cheaper. It became a neccessity to survive not a choice.
I could easily make the logical argument that a 7.99 a month streaming service is the equivilant of 11 dollars back in 1970 and that if people would cancel 2 services they could afford a book a year or two pdf books a year. But how many people are going to give up a full year of streaming on two services to buy a game book? Especially one they can share with their DM? But then that was a problem back then as well.
I swud it varied. I dont gave figures for 1995.
Here 1997. Prices in potato dollars
Phb $45
Minimum Wage $7/hour
2026
Minimum Wage $23.50
PHB $75
Students its marginally cheaper, gap between median Wage and minimum is lower vs mid 90s.
So in pretty much every metric the PHB is cheaper now across the board.
However disposable income is likely lower due to rents and mortage not pegged to inflation.
If you own a house outright (no rent or mortgage) phb is very cheap.
Locally real cost is same as 1990's if you're not on welfare. Higher CoL area its probably not. It depends on Minimum, median, average wage, personal situation etc.
Alot don't have disposable money to buy the books to begin with or the time, inclination or education to play.
I did say its still mostly a middle class hobby. Is not just income levels.
Store I play out has thousands of tokens, 2 sets of core books, dice and the starter set for people to use. I paid $30 a year which gets me free/cheap drinks, access to paint station, priority table bookings and we will provide material if needed. Price isnt only issue.

