At this point in time, there’s no profits to maintain: most AI is not profitable, and are running billions in the red. And they’re still throwing money & resources at it in ways that are disruptive of other markets for goods (like certain computer components), services (like water & electric utilities), and places & things of cultural importance (ancestral lands, Neolithic art and wild horse herds in Nevada).
Why?
Enough of those powers behind the push for AI have goals that are not necessarily benign or beneficial to any but a few, and believe they have sufficient financial resources to weather current levels of negative press in order to achieve them.
I’m living in Texas, a state infamously so high on its own supply that its power grid is mostly isolated from the rest of the USA. The result of that independence is a terribly unstable power grid, prone to brownouts & blackouts when temps get too high or too low.
We also have a large number of data centers, and state leadership has been courting more with sweetheart deals on land, taxes and other services. One juicy benefit they get is that Texas pays those centers to minimize or cease operations when power demands are at their highest. Tails they win, heads we lose.