Giant He-Man Lightning Rod installed in Sao Paulo

Tonguez · 2026-04-12T02:00:55+0100

https://he-mania.com/wp-content/uploads/2026/04/Project_04-101_Full-HD-1080p_MEDIUM_FR30.mp4

Mattel has erected a gigantic new “He-Man” themed lighting rod in São Paulo in Brazil as part of the promotion for the new Masters of the Universe movie. Measuring 19 feet tall (6 meters high), it holds his Sword of Power aloft ready for a lightning strike

Scribe · 2026-04-12T04:53:50+0100

I really hope we get some cool pictures out of this.

Deset Gled · 2026-04-12T05:03:53+0100

Okay, neat and all. But... why? Lightning wasn't part of He Man's power. I guess the visual is kinda similar. And why Brazil? And I'm guessing it's modeled after the character from the new movie (because it doesn't match the OG), but the video is using the music from the cartoon?

Maybe I'm just overthinking a marketing stunt.