2024 D&D Core Rulebooks Off to "Strongest-Ever" Start for D&D Books

Dungeons & Dragons got a rare shoutout during Hasbro's 3rd quarter earnings report, with Hasbro CEO Chris Cocks stating that the 2024 Core Rulebooks were off to a record start. Today, Hasbro released its third quarter 2025 earnings report, with Wizards of the Coast propping up the overall revenue for the company. Wizards of the Coast is up 33% YTD, with Magic: The Gathering having a 40% jump compared to last year. However, Cocks also called out Dungeons & Dragons in his comments, speaking to both the Core Rulebooks and D&D Beyond's Maps VTT.

Cocks' full comments (which are admittedly very brief) can be found below:

The refreshed 2024 editions of D&D’s Monster Manual, Players Handbook, and DM Guide are off to the strongest-ever start for D&D books. D&DBEYOND’S new, accessible virtual tabletop has driven weekly traffic up nearly 50% since its September launch.

Hasbro is having a good year, with total revenue up 7% compared to last year. Wizards is expected to be up 36-38% for 2025, largely due to the performance of Magic: The Gathering.

 

[Zardnaar]

No its not... its the actual company saying these books are selling well in multiple instances and people with no evidence or info claiming its all some type of cover up or lie.

That still doesn't negated what I said though.

There's no evidence for WotC claims either beyond we're doing great.

Who's tight or wrong doesn't actually matter that parts irrelevant. Youre still gonna get doomers and glazers.

We saw it in 3E, 4E and now. Probably would have been around for 1E and 2E if internet existed.

 

[Morrus]

Is that quote a year old? Maps! has been around a long time.

Yes but it was made available to everybody for free in last month.

Thread 'Maps Feature on D&D Beyond Becomes Free to Use'

Jul 30, 2025

Wizards of the Coast is making its popular 2D VTT service Maps free-to-use over on D&D Beyond. Announced today over on their website (and likely coinciding with a press event over on Gen Con), D&D Head of Franchise Dan Ayoub announced that its Maps VTT service will be free to anyone with a D&D Beyond account starting on September 16th. Anyone with an account will be able to host a game over on Maps, a privilege that was previously reserved for Master-tier subscribers.

Maps became the default VTT service for Wizards of the Coast after it started to...

• Christian Hoffer
• Replies: 99
• Forum: *Dungeons & Dragons

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[Zardnaar]

Or quoting bookscan data out of context when that data is only part of overall sales.

If thus is aimed at me I said the bookscan data confirms WotC overall point.

Individual boojs however may not sell very well comparatively.

The two highest selling adventures on book scan have both been redone. Bookscan data confirms WotC overall position on D&Ds success as well.

Since wotc doesn't give out hard numbers its what we have. Its useless as an indicator of WotC/D&Ds overall health. Its not useless for trends and what is Individually popular.

 

[bedir than]

If thus is aimed at me I said the bookscan data confirms WotC overall point.

Individual boojs however may not sell very well comparatively.

The two highest selling adventures on book scan have both been redone. Bookscan data confirms WotC overall position on D&Ds success as well.

Since wotc doesn't give out hard numbers its what we have. Its useless as an indicator of WotC/D&Ds overall health. Its not useless for trends and what is Individually popular.

If you've seen BookScan data for anything but the single week of 2024's prerelease you've done something no one else has talked about publicly

 

[EthanSental]

No its not... its the actual company saying these books are selling well in multiple instances and people with no evidence or info claiming its all some type of cover up or lie.

Which then gives me more evidence to put those people who keep saying the doom part or bad sales data on ignore so it’s a win for me, tired of that ongoing discussion for the last year.

 

[Dire Bare]

I feel like they use weasel words that don't have actual numbers of timeframes or anything, and that this announcement has been made for every single edition (in whole or in half) since the beginning of time.

It's always new, improved, and better-selling than before!

(BTW, I like 5.5e, and this is not a comment on quality)

Yes, but it's true. That every edition has outsold the one prior.

You'd like more detail, but . . . does WotC owe us, the fans, specific numbers and breakdowns?

I don't get the pushback on the investor and marketing speak in these types of threads.

WotC is telling their investors the truth, but certainly "spinning" it in the most positive light. That's what you do when you are talking to shareholders.

D&D is fine, its selling better than ever before. I'm good with that level of detail.

 

[Zardnaar]

If you've seen BookScan data for anything but the single week of 2024's prerelease you've done something no one else has talked about publicly

I haven't made any claims on 5.5 sales via bookscan so dont pin that on me.

I have said we wont even know until year 1 minimum year 2 and 3 better.

I have said I expect 5.5 to do worse then 5.0. That's purely because its a revision. Its not impossible it does better either.

 

[Zardnaar]

Yes, but it's true. That every edition has outsold the one prior.

You'd like more detail, but . . . does WotC owe us, the fans, specific numbers and breakdowns?

I don't get the pushback on the investor and marketing speak in these types of threads.

WotC is telling their investors the truth, but certainly "spinning" it in the most positive light. That's what you do when you are talking to shareholders.

D&D is fine, its selling better than ever before. I'm good with that level of detail.

Its not true every edition has outsold the one before.

40 year decline if anything and *for 4E. Ben Riggs numbers.

PHB vs PHB sales.

 

[bedir than]

I haven't made any claims on 5.5 sales via bookscan so dont pin that on me.

You're in a thread talking about 2024 sales and you brought up BookScan.
I'd love to know if you have more than that single release from the presale, because you mentioned BookScan as the best data we have (it's not).

 

[Zardnaar]

You're in a thread talking about 2024 sales and you brought up BookScan.
I'd love to know if you have more than that single release from the presale, because you mentioned BookScan as the best data we have (it's not).

I've never referenced 5.5 bookscan data full stop.

I ignored that week 1 as sone9ne I do chec out pointed out its a delay system.