Early on it absolutely did, especially with certain products. Pathfinder 1, in particular, even massively benefited from several monster books and a few others. But there have been many products that were cited by other OGL publishers.
On the D&D side, however, that initial wave of OGL publishers either moved to PF1, moved to their own system, or closed up shop. Also, the industry email lists where a lot of this discussion, coordination, and sharing was happening died out. Bring in 4e and GSL, and on the D&D side, OGL publishing pretty nearly flatlined.
However, over in the PF1 realm, OGL sharing of content continued to be alive and well with many publishers sharing content.
Then with 5e back in the OGL, it was almost entirely new publishers using it (plus Kobold Press, but not many others from the old days). Unfortunately, the vast majority of new D&D OGL publishers didn't even understand the license since institutional knowledge in the industry had largely evaporated or moved to other games.
Maaaaany 5e OGL publishers weren't even aware that you could use OGC from other publishers or even from the earlier SRDs!!! The vast majority thought they could only use the 5.1 SRD and nothing else and had no consideration that anyone would want to use their stuff as well.
So when most 5e OGL publishers aren't even aware of the viral aspect of it, it's not surprising that it wasn't catching on anymore.

But the viral Open Gaming community was very alive and well during 3.0, got burned a bit with 3.5, then fully ditched D&D for PF1, and then never really came back to D&D. So it certainly caught on, just not to the long term benefit of D&D itself.