Hussar
Legend
Free dungeon adventures on the web don't strike me as the most they can do, as most groups don't use pre-published adventures.
Care to back that up? I'm thinking that there's some pretty heavy duty second tier companies that might disagree with you. Never mind counting 150k RPGA players.
The point always was that adventures don't sell. Not that adventures aren't important. But, adventures still get people playing because for every adventure you sell, presumably, you've got 4 or 5 players.