It absolutely was, and is well remembered in the popular culture for being precisely that -- that's why the MSNBC article about idiotic business decisions was entitled "New Coke and other marketing fiascoes".
"New Coke" = boneheaded business decision that becomes a public relations disaster just as surely as "Benedict Arnold" or "Quisling" = traitor.
What makes you think this? How could whining by a vocal minority reverse Coke's biggest strategic move in decades in less than 3 months? Would you care to explain how that could happen?
Isn't more plausible that Coke made a business decision to flip their strategy because they saw in their business results that the new product was a spectacular flop, as popular history remembers it?
There was a period when New Coke was still being forced upon us, after Classic Coke returned. I remember wanting a Coke in restaurants and asking "you have Classic Coke, right"? Oftentimes the answer was an apologetic "no" -- at that time, I think fountains machines didn't have room for both, and the Coca-Cola Company was still pushing New Coke as the default. I'm sure the supply chain took a while to untangle.
I've already addressed your arguments with sources that backed up what I was saying. I didn't argue any of this out of my memory, because it was long ago and my memories of it are very vague. I went to these sources out of curiosity regarding what happened and found the facts that I stated here before I even posted here.
Instead of showing any citations or any quantifiable evidence to disprove me, you just keep saying I'm wrong, everyone knows it was a disaster, you remember it, and you use only a source that doesn't have any quantifiable evidence.
And it certainly was a marketing blunder, because that vocal minority created a very large buzz of negativity and I have no doubt that it swayed more and helped create a climate where it became trendy to bash the new stuff (which I already stated earlier in this thread.
However, show me a source where it shows that tastes tests didn't show that the new stuff was preferred. Show me a source that show it wasn't an immediate flop, and that sales immediately dropped with it's introduction. Show me a source that the hatred was from a majority, and not a vocal minority. Show me information for shortages. Something with numbers, percentages and with quantifiable evidence, because when I searched for it, I couldn't find it. Maybe my sources are faulty and I missed these sources, but I looked for them and came up dry.